“…In a very real sense, the museum context can provide a situation of great sociality (Tröndle et al., 2012); third, the viewing distances from paintings is very different, typically larger (Locher et al., 2001), and is, not to forget, self-chosen; fourth, the viewing duration is also self-chosen and fundamentally (much) longer than in typical lab settings (Smith & Smith, 2001) providing more possibilities and ways of elaborating on the artworks; fifth, the size and quality of paintings are mostly very different, with artworks in museums being displayed in their original size (Locher & Dolese, 2004; Locher et al., 2001) and where a more holistic view of the artwork is enabled (Carbon, 2016) which has a fundamental impact on the further processing and on the viewing behaviour and elaboration of the artworks (Locher et al., 2001); and sixth and probably not least, artworks in museums refer to (mostly or at least supposedly) originals, whereas participants in a lab inspect standardized depictions of artworks, so both settings differ in influential effect caused by authenticity (Wolz & Carbon, 2014). …”