What’s the value of a star? Actor familiarity and likeability effects on emotional mimicry of cinematic displays

Abstract

Researchers and practitioners have long been intrigued by the role of stars in the film industry (McDonald 2005). Actors with star status can enhance the economic prospects of a film (Wallace et al. 1993). For instance, replacing average stars with top stars has been shown to increase revenue (Nelson, Glotfelty 2012). A meta-analysis of 61 studies collating data from 1545 films has shown the significant effect of commercial star power on Hollywood films’ revenues (Hofmann, et al. 2017). The Hollywood movie industry can be viewed as a system that maintains and regulates the popularity of existing and emerging stars through agents, producers and award systems (McDonald 2013).

Pedagogical Experiment with Portrait Lighting in Combination with different Actor’s intent in the case of novice Actors

“…At the same time in filmmaking, in addition to creating character familiarity, portrait light also renders substantial emotional psychological effects on the viewer. Although there is a lack of empirical research on how portrait light affects viewer-felt affect towards onscreen characters, cinematographer's tacit knowledge lends itself for creative use of portrait lighting for affecting sense of space (Lotman, 2016), or familiarity (Lotman et al, 2019). Recently, new research has emerged on the effects of brightness levels and key-to-fill ratio on the recognition of emotion, emotion intensity, and the overall appeal, as these are crucial factors for audience engagement (Wisessing, 2020).…”