What’s the deal? Consumer price involvement and the intention to purchase suboptimal foods. A cross-national study

Tsalis, George

doi:10.1016/j.foodqual.2019.103747

Cited by 31 publications

(39 citation statements)

References 38 publications

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“…Although they are visibly different from the best products, visual flaws are considered a sign of authenticity. Tsalis (2020) [54] believes that retailers in most countries and regions only sell suboptimal food as a cheap product that does not legitimately generate purchase intentions. Wang et al (2018) [55] pointed out that product certification labels can eliminate the uncertainty that consumers face when buying products.…”

Section: Conditional Logit Analysis Resultsmentioning

confidence: 99%

Assessing Consumer Preferences for Suboptimal Food: Application of a Choice Experiment in Citrus Fruit Retail

Huang

Kuo

Tung

et al. 2020

Foods

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Amid the trend of sustainable development, reducing food waste is a global concern and campaigns to reduce food waste have been launched. For example, the term “food sharing” has originated from Germany and promotes sharing food instead of wasting. “The Guerilla Kitchen”, which originated from Netherlands, is an organization that also promotes avoiding wasting food. Consequently, more and more people are paying attention on this issue and we think it is necessary to understand people’s acceptance of suboptimal food, as discarded suboptimal food represents a significant proportion of food waste. Additionally, at least one-third of the food globally produced each year is classified as suboptimal and cannot be sold in the market because of a poor appearance, damaged packaging, or near expiration date, thus presenting challenges for environmental, social, and economic sustainability. Previous studies on suboptimal food have focused more on appearances and packaging dates and less on investigating traceable agricultural and price discounts, which is where food classified as suboptimal entails a discount. Moreover, citrus product attributes such as appearance, size, freshness indicators, traceable agricultural products, and price discounts were determined in terms of consumer preference through pre-measurement here, then using a choice experiment method to clarify which attributes consumers care about most (N = 485 respondents). Conditional logistic regression and a random parameter logit model (RPL) are employed to examine the various properties of a marginal willingness to pay (WTP). RPL was also used to deduce the respondents’ choices based on differences in appearance and freshness indicator. The results showed that consumers place greater emphasis on the freshness indicators (harvesting/packaging date labels) and appearance of suboptimal citrus fruits but do not focus on the size. Consumers are willing to purchase citrus fruit with a flawed appearance, although the price needs to be reduced from the original price. Although suboptimal food does not reduce health, people may still not buy it and this result in food wastage. As a result, it is essential to increase awareness regarding suboptimal foods and reduce food waste to support sustainable development.

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Section: Conditional Logit Analysis Resultsmentioning

confidence: 99%

Assessing Consumer Preferences for Suboptimal Food: Application of a Choice Experiment in Citrus Fruit Retail

Huang

Kuo

Tung

et al. 2020

Foods

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“…Food marketing is among the factors that influence food waste (Aschemann-Witzel et al, 2015;Cicatiello et al, 2016;Cicatiello et al, 2017;Teller et al, 2018). Food marketing considerations determine the assortment breadth of food products in supermarkets, the degree to which cosmetic specifications are applied to the fruit and vegetables sourced from suppliers (Hooge et al, 2018;Loebnitz et al, 2015) or the type of take-back agreements chosen (Eriksson et al, 2017), the pricing strategies applied to different unit sizes or on running price promotions (Le Borgne et al, 2018;Tsalis, 2020), and the communication of products, offers, or activities to avoid food waste (Kulikovskaja and Aschemann-Witzel, 2017;Louis and Lombart, 2018;Young et al, 2018), to name just a few. Food waste at the retail stage has been found to be underestimated (Cicatiello and Franco, 2020).…”

Section: Food Marketing and Food Wastementioning

confidence: 99%

My style, my food, my waste! Consumer food waste-related lifestyle segments

Aschemann‐Witzel

Hooge

Almli

2021

Journal of Retailing and Consumer Services

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“…In addition, those higher in price-quality consciousness scored higher in product liking in Japan and in the US. Tsalis [44] found that price-quality schema and prestige sensitivity were not related to intention to purchase suboptimal foods. Tsalis also noted the lack of country differences, although all countries tested were in northern and western Europe.…”

Section: Pricementioning

confidence: 99%

The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data

Meiselman¹,

Kuesten

Bi³

2021

Foods

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Demographics and psychographics are used to study the influence of different consumers on product effects in food development and testing. Demographics have a longer history and are routinely used in most research; psychographics are more recent, raising the question of whether they add to research on food products. The research presented here represents extensive exploratory data that demonstrate that both demographic measures and psychographic measures add to our understanding of consumer’s liking ratings for nutrient supplements. The results are discussed in the context of broader research on a range of food products. In addition, the research reported here was conducted in four different countries, demonstrating many country effects. Finally, tests were conducted with users of the products, lapsed users of the product, and users of other nutrient supplements (non-users), and this led to many differences in product testing. These results further suggest that age and gender are not the only demographic variables to be studied, along with psychographic variables. The psychographic variables should be selected for a particular product category under investigation, as effects of specific psychographic measures vary for product categories. Specific variables do not fit all products for both demographics and psychographics.

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What’s the deal? Consumer price involvement and the intention to purchase suboptimal foods. A cross-national study

Cited by 31 publications

References 38 publications

Assessing Consumer Preferences for Suboptimal Food: Application of a Choice Experiment in Citrus Fruit Retail

Assessing Consumer Preferences for Suboptimal Food: Application of a Choice Experiment in Citrus Fruit Retail

My style, my food, my waste! Consumer food waste-related lifestyle segments

The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data

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