“What’s So Awesome with YouTube”: Learning Music with Social Media Celebrities

Marone, Vittorio; Rodriguez, Ruben C.

doi:10.29333/ojcmt/5955

Cited by 23 publications

(18 citation statements)

References 25 publications

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“…YouTube is particularly noteworthy in this context. The platform, similar to Disney, has experienced great growth among audiences around the world, turning into a video-centered ecosystem of free-to-use content that supports music [48,49]. In fact, most of the content on YouTube involves music: from official record labels, such as Warner Music Sound, or multinational video hosting service and multi-channel network, such as VEVO-where participate various record labels-to cover songs, parodies, remixes, or mash-ups [50].…”

Section: Music and Covers On Youtubementioning

confidence: 99%

Understanding Transmedia Music on YouTube through Disney Storytelling

2021

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Transmedia storytelling has been integrated into contemporary society through social media, where influencers have enabled the building of worlds. Within this environment of human-interaction, fiction and converging social realities have become an essential tool to tell stories. On YouTube, storytelling has expanded to music, where cover videos take on great relevance. The aim of this study is to understand the transmedia music phenomenon due to the impact of music on the platform. To this end, we applied a methodology that stemmed from Grounded Theory principles in the analysis of 300 Disney animation song covers in three stages: (1) deductive and inductive codebook development; (2) social network analysis; and (3) statistical test. The results showed that youtubers highlight specific audiovisual codes from the film and cultural industries. Furthermore, we observed these productions often display configurations that expand the original story through performance, location, costumes, make-up, among others. We argue that, on the digital sphere, a sustainable transmedia music paradigm is developing, where performers construct more meaningful and valuable stories.

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Section: Music and Covers On Youtubementioning

confidence: 99%

Understanding Transmedia Music on YouTube through Disney Storytelling

2021

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“…Specifically, the conventions of the platform, which impact behaviors that facilitate the growth of cultural and social capital, and the norms around community building. For this study, we chose to look at YouTube, since YouTube is a popular platform for music consumption and discovery (Marone & Rodriguez, 2019).…”

Section: Online Social Network and Capital Resourcesmentioning

confidence: 99%

Making Sweet Music Together: The Affordances of Networked Media for Building Performance Capital by YouTube Musicians

Gruzd

Hodson

2021

Social Media + Society

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Following Miller, who looked at offline performance capital for musicians and discovered important gender and genre impacts, we examined the role of gender and genre in the development of performance capital for YouTube top cover song artists. This case study suggests that online performance capital on YouTube is slightly different than offline performance capital, and benefits from the affordances of networked media, and specifically YouTube. While there is some gender-based homophily in channel linking behaviors, there are also connections between weakly tied individuals with respect to video category, meaning that musicians are linking to others outside of the music community and vice versa. While music video channels tend to link to other music video channels, and non-music channels tend to link to other non-music channels, the most popular videos tend to post from multiple categories including both music and non-music. Findings suggest that being a long-time poster and having a rich and diverse network are likely elements of building performance capital for YouTube musicians.

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“…Недарма вважається, що досягти красивого звучання на фортепіано куди складніше, ніж, наприклад, на скрипці, не зважаючи на відсутність зручної фіксованої звуковисотності в останньої. Отже, занурення у віртуальний світ записів здатне слугувати також більш активній зацікавленості у «живій» музицівід концертних залів до домашнього музикування, розвиває аналітичність і сприяє зверненості до світу почуттів Особистості як провідника ідей композитора (Marone & Rodriguez, 2019).…”

Section: внутрішня мотивація здобувачів як першочергова складова навчання грі на фортепіаноunclassified

Internal Motivation of Students as a Priority Component of Learning to Play the Piano

Бондаренко

Nalyvaiko

2021

Educological discourse

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The article deals with the need for the formation of internal motivation as one of the most important components of pedagogical activity in teaching piano, which is based on the development of creative individuality of the student and provides a constant need to share emotional experience. Establishing such communication, mediated by a work of art, the "sensory fabric" of which is unfolded in time, concerns the immediate environment and circulation of the experience of previous generations with the constantly updated impressions of a student-musician who is faced with the world of classical piano music. On the basis of a deep inner interest, which can develop into a passion for the process of mastering the instrument, a special language of auto-communication is built, a sensitive attitude to one's own feelings, which is later reflected with the help of the musical language. This contributes to an increase in the general level of reflexivity and awareness, and therefore there is a natural shift in focus on the development of the student's personality in the context of solving urgent problems of mastering playing the instrument. The focus on getting pleasure from playing music arises as a guarantee of high-quality mastery of the skills necessary for creative self-expression. The work analyzes the research of domestic and foreign scientists. The authors give recommendations for increasing the level of intrinsic motivation in the process of learning to play the piano. The paper concludes that the main factors that affect the increase in the level of intrinsic motivation are the building of harmonious relationships in the learning process. To do this, the authors propose to expand the range of psychological and pedagogical training of teachers of musical art on the basis of studying the current state of psychology and behavior of student, introducing digital teaching tools in the process of mastering the piano as a condition for rapprochement between different generations

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“What’s So Awesome with YouTube”: Learning Music with Social Media Celebrities

Cited by 23 publications

References 25 publications

Understanding Transmedia Music on YouTube through Disney Storytelling

Understanding Transmedia Music on YouTube through Disney Storytelling

Making Sweet Music Together: The Affordances of Networked Media for Building Performance Capital by YouTube Musicians

Internal Motivation of Students as a Priority Component of Learning to Play the Piano

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