What's mine is yours (for a nominal fee) – Exploring the spectrum of utilitarian to altruistic motives for Internet-mediated sharing

No one rides for free! Three styles of collaborative consumption

“…Non-profit grassroots organizations (e.g., Freegle, CouchSurfing) within the sharing economy tend to become more complex and commercially oriented over time (Martin et al, 2015). The consumerist style of collaborative consumption echoes existing customer segmentations, such as 'commercial sharers' with higher monetary motivations and materialism values (Bucher et al, 2016), 'change seekers' who are least materialistic but seeking variety, or the cost-conscious 'fickle floaters' (Lawson et al, 2016).…”

“…They further distinguish between platform-regulated communities (e.g., GetAround, P2P car rental), and self-regulating communities (e.g., Majorna, cooperative carsharing; see Belk, 2014a). Most collaborative consumption practices are made easier by online platforms such as Airbnb facilitating accommodation rental (Bucher et al, 2016;Habibi et al, 2016;Huber, 2017;Zervas et al, 2017), or LeBonCoin facilitating goods rental and second-hand sales (Herbert and Collin-Lachaud, 2017;Parguel et al, 2017;Philip et al, 2015). The main activities of a dual-sided platform relate to optimizing the exchange organization between peers and their competitive objectives (i.e., two distinct but interdependent value propositions are formulated), designing a governance system, while creating trust and reducing the perceived risk of P2P exchanges de Rivera et al, 2017;Einav et al, 2016;Kumar et al, 2018;Muzellec et al, 2015;Perren and Kozinets, 2018;Rochet and Tirole, 2006).…”

Private vs. Business Customers in the Sharing Economy _ The implications of Trust, Perceived Risk, and Social Motives on Airbnb

“…Previous researcher argue that social motives are a key driver for sharing intentions [1,6,43]. For example, Albinsson and Perera (2012) find a sense of community to be a distinct driver of participation in sharing activities [1,40].…”

Emotional Labor in the Sharing Economy

“…Reflecting altruistic personality traits, it is connected to factors such as helpfulness and empathy [16]. Individuals who are active in that regard would be confronted more often with situations where they have to perform emotional labor.…”

“…Key areas of investigation have included conceptual clarifications, business models, and motivations for sharing [16,19], as well as marketing and consumer research [e.g., 40,41]. In addition, legal studies have considered questions of regulation and labor law [18,20,57].…”