What’s in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar

Silva, Ana Patrícia; Jager, Gerry; Voss, Hans–Peter; Zyl, Hannelize van; Hogg, Tim; Pintado, Manuela; Graaf, C. de

doi:10.1016/j.foodqual.2016.08.008

Cited by 46 publications

(34 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In contrast, far less research has been conducted in terms of the influence of extrinsic factors associated with the beer such as its presentation format or label (e.g., Aquilani et al, 2015 [8]; Carvalho et al, 2016 [9]). Nevertheless, it is known that the consumer acceptance of, preference for, and perceived flavour of food and drink products are influenced by their packaging (Piqueras-Fiszman and Spence, 2015 [10]; Sester et al, 2013 [11]; Silva et al, 2017 [12]).…”

Section: Introductionmentioning

confidence: 99%

Bottled vs. Canned Beer: Do They Really Taste Different?

Barnett¹,

Velasco

Spence

2016

Beverages

View full text Add to dashboard Cite

People often say that beer tastes better from a bottle than from a can. However, one can ask how reliable this perceived difference is across consumers. And, if reliable, one can further ask whether it is a purely psychological phenomenon (associated with the influence of packaging on taste perception), or whether instead it reflects some more mundane physico-chemical interaction between the packaging material (or packing procedure/process) and the contents. Two experiments were conducted in order to address these questions. In the main experiment, 151 participants at the 2016 Edinburgh Science Festival were served a special 'craft beer' in a plastic cup. The beer was either poured from a bottle or can (a between-participants experimental design was used). The participants were encouraged to pick up the packaging in order to inspect the label before tasting the beer. The participants rated the perceived taste, quality, and freshness of the beer, as well as their likelihood of purchase, and estimated the price. All of the beer came from the same batch (specifically a Session IPA from Barney's Brewery in Edinburgh). None of the participants were familiar with this particular craft brew. Nevertheless, those who evaluated the beer from the bottle rated it as tasting better than those who rated the beer served from the can. Having demonstrated such a perceptual difference (in terms of taste), we then went on to investigate whether people would prefer one packaging format over the other when the beer from bottle and can was served blind to a new group of participants (i.e., when the participants did not know the packaging material). The participants in this control study (n = 29) were asked which beer they preferred. Alternatively, they could state that the two samples tasted the same. No sign of a consistent preference was obtained under such blind tasting conditions. Explanations for the psychological impact of the packaging format, in terms of differences in packaging weight (between tin and glass), and/or prior associations of quality with specific packaging materials/formats (what some have chosen to call 'image molds'), are discussed.

show abstract

Section: Introductionmentioning

confidence: 99%

Bottled vs. Canned Beer: Do They Really Taste Different?

Barnett¹,

Velasco

Spence

2016

Beverages

View full text Add to dashboard Cite

show abstract

“…Stating that the manufacturer described the drink as “refreshing summer berries” or “winter spice” did not have an impact on liking of the drink which is in agreement with other studies, for example, Allison et al (), Chung et al (), Bell, Meiselman, Pierson, and Reeve (), and Shankar et al () have all reported a lack of impact of descriptive labeling information (product name and/or description) on liking. However a significant impact is more commonly observed (Imm et al, ; Parker & Penfield, ; Silva et al, ; Wansink, ; Wansink et al, ; Yeomans et al, ). The reason for the discrepancy is likely due to the nature of the description or name and the expectations they may trigger (Deliza & MacFie, ).…”

Section: Discussionmentioning

confidence: 99%

“…Conversely, product description of twelve commercial food products increased taste acceptability when expectations and actual experiences were well matched (Imm, Lee, & Lee, ). In realistic settings, the use of evocative and descriptive food item names resulted in increased consumer satisfaction for a range of main meals and desserts (Wansink, van Ittersum, & Painter, ), while labeling beers as “beer” compared with “nonalcoholic beer” had a positive impact on liking (Silva et al, ). In the same vein, salmon ice‐cream was rated as significantly better when it was described as “frozen savory mousse” rather than “ice‐cream” (Yeomans, Chambers, Blumenthal, & Blake, ), and labeling a vanilla ice‐cream as natural increased its hedonic ratings (Parker & Penfield, ).…”

Section: Introductionmentioning

confidence: 99%

Impact of product name and seasonal context on the sensory evaluation of a seasonally themed beverage

Morris

2018

Journal of Sensory Studies

View full text Add to dashboard Cite

Information can have a powerful impact on liking, however, little is known about the effect of product name on consumer perception. Moreover, the influence of season, as a sensory‐relevant context, has never been investigated. The aim of this study was to investigate the effect of naming products with season evoking names and to compare responses between seasons. One hundred fifty‐three consumers took part in either a summer (n = 71) or winter (n = 82) tasting of a drink named “Winter Spice” or “refreshing summer berries.” Within each campaign, a cross‐over design was applied and participants rated the drink for liking and sensory characteristics (check‐all‐that‐apply). Neither the name nor the season had an impact on liking; however, both factors affected attribute description. The drink was described significantly more often as “spice,” “Christmassy,” and “mulled wine” when named “winter spice,” it was described more often as “blackcurrant” and “cherry” during the winter months. Practical applications It appears possible to use product names to deliver different sensorial experiences without impacting negatively on liking providing that the names reflect adequately the product intrinsic qualities. Seasons appear to be a sensory‐relevant context, developing a greater understanding of the underpinning mechanisms is critical product development and marketing.

show abstract

“…En el campo del marketing y del comportamiento del consumidor se pueden encontrar numerosos trabajos que incluyen las emociones en su marco de estudio 1 . Desde esta pers-pectiva, uno de los enfoques empleados con mayor frecuencia es el análisis de la respuesta emocional que provocan los atributos extrínsecos (Silva et al, 2017) e intrínsecos (Gutjar et al, 2015) de ciertos productos alimenticios. Sin embargo, hasta ahora los estudios que analizan la influencia de las habilidades emocionales en las decisiones alimentarias en el contexto del consumo son escasos (Barrena y Sánchez, 2009;Kidwell et al, 2008a).…”

Section: La Inteligencia Emocional Desde La Perspectiva Del Comportamunclassified

¿Habilidades emocionales o cognitivas? El rol de la inteligencia emocional en las decisiones de compra de alimentos con declaraciones nutricionales

Lopéz-Galán¹,

Magistris²

2017

ITEA

View full text Add to dashboard Cite

Los esfuerzos por reducir la alta tasa de enfermedades crónicas relacionadas con la alimentación parecen no dar los resultados esperados debido que las políticas de salud pública se basan en modelos de toma de decisión con un sesgo hacia aspectos cognitivos, asumiendo que los consumidores elijen sus alimentos de manera racional. Sin embargo, un nuevo enfoque propone que las habilidades emocionales juegan un papel fundamental en la elección de alimentos más saludables. Este estudio analiza el papel que juega la inteligencia emocional en las decisiones de compra de alimentos con declaraciones nutricionales. Para conocer esta influencia, se partió del análisis de las preferencias de los consumidores por patatas fritas con declaraciones nutricionales mediante la estimación de un modelo Latent Class que permitió encontrar grupos de consumidores que compartían preferencias. Luego se comprobó si las habilidades emocionales y cognitivas de los individuos proporcionaban un perfil de preferencias para cada grupo. El principal resultado del presente estudio señala que una pobre habilidad emocional tiene una influencia negativa sobre la elección de patatas fritas con declaraciones nutricionales. Sin embargo, la interacción entre las habilidades emocionales y cognitivas es la que determina la calidad de la toma de decisiones de alimentos con declaraciones nutricionales. El presente estudio extiende el estudio de la inteligencia emocional al ámbito de las decisiones de compra. Los resultados de este estudio presentan algunas implicaciones para el diseño de estrategias de marketing de productos saludables y de políticas de sanidad pública más acertadas.

show abstract

What’s in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar

Cited by 46 publications

References 40 publications

Bottled vs. Canned Beer: Do They Really Taste Different?

Bottled vs. Canned Beer: Do They Really Taste Different?

Impact of product name and seasonal context on the sensory evaluation of a seasonally themed beverage

¿Habilidades emocionales o cognitivas? El rol de la inteligencia emocional en las decisiones de compra de alimentos con declaraciones nutricionales

Contact Info

Product

Resources

About