What’s Deviance Got to Do With It? Black Friday Sales, Violence and Hyper-conformity

Abstract

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Black Friday and Consumer Misbehavior: A Qualitative Analysis of Pakistan’s Black Friday Sale

“…The phenomenon of consumer misbehavior (Harris & Daunt, 2013) has been termed differently by different researchers over time such as jaycustomer behavior (Harris & Reynolds, 2004), negative consumer behavior (Fullerton & Punj, 2004), deviance behavior (Reynolds & Harris, 2006;Raymen & Smith, 2015;Amine & Gicquel, 2011;Harris & Daunt, 2011), and dysfunctional behaviors (Reynolds & Harris, 2009). Fullerton and Punj (2004) defined consumer misbehaver as a negative behavior that affects the shopping experience of all the consumers.…”

Criminology and consumerism

“…We now live in an era of low interest rates (Picketty, 2014). Western governments must keep interest rates low in order to lubricate consumer markets.…”

“…We are already seeing the first signs of resource wars and mass migration caused by ecological change, the failure of nation-states and ongoing national and geopolitical conflict (Hiscock, 2012;Klare, 2012;Pearce, 2013). Democratic politics, it appears, has lost the capacity to regulate the market (see Winlow et al, 2015), and, in most western societies, the gap between rich and poor grows wider with every passing year (see Picketty, 2014). Why should we assume that young people are inherently rebellious and carry with them the will to transform the injustices of the world?…”

The role of the visual in the restoration of social order

“…This is an image from the 'Black Friday' sales. It becomes clear that the contemptuous critique of the impulsive and irrational, yet self-constraining and predictable behaviour of the cultural univore doesn't have to be embedded within a formal act of Deviance for us to label their actions as deviant, and marginal (Raymen and Smith, 2016).…”