What Predicts the Momentum of Information and Communications Technologies Students in Community College?

Promoting perceived service quality and organisational performance through customer retention strategies: the moderating role of ICT

“…According to business management literature (Faith, 2018;Feng et al, 2022;Haripersad and Sookdeo, 2018;Li et al, 2019), despite the need to improve customer retention in order to advance organisational performance, other elements must be included to reinforce the relationship. Service quality and ICT are critical in business management especially within the retail industry (Chikazhe et al, 2022a, b;Denner et al, 2022;Morgan et al, 2020;Salamova et al, 2021;Souiden et al, 2019). About the moderating effects of ICT on the effect of customer retention on perceived service quality and organisational performance, there is little empirical literature.…”

“…Service quality and ICT are critical in business management especially within the retail industry (Chikazhe et al. , 2022a, b; Denner et al. , 2022; Morgan et al.…”

“…Usually, online marketing messages are designed as images, text, or video and distributed through such media as social media, emails, newsletters and websites (Bala and Verma, 2018). By promoting and offering goods and services through the use of a digital and virtual environment, online marketing has not only made doing business low-cost but also been effective in drawing clients 24/7 (Denner et al. , 2022).…”

“…Information and communication technologies refer to a broad range of technological resources and techniques that are used to create, transfer, store, share and exchange information (Denner et al. , 2022).…”

“…Businesses adopt online marketing as a way to improve service quality and increase sales. By promoting and offering goods and services through the use of a digital and virtual environment, online marketing is not only doing business at a low-cost but also effectively in drawing clients 24/7 (Denner et al ., 2022). By its nature, online marketing benefits every business immensely as it is a great way to reach people everywhere as long as they are online (Chikazhe and Makanyeza, 2022).…”