2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) 2007
DOI: 10.1109/hicss.2007.613
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What Motivates Voluntary Engagement in Cooperative Information Systems

Abstract: Firms invest heavily to develop on-line cooperative systems in the hope of creating unique value in the minds of their customers. However, when system use begins to decline, firms are faced with a major challenge: where should they invest to increase their customer's motivation to engage in the use of their system? This research applies empowerment theory to explore the factors that motivate persistent voluntary engagement with cooperative information systems.

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Cited by 6 publications
(3 citation statements)
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“…Cooperation, listening to others, punctuality in class, and maintaining balanced relations with instructor and peers are the components of social engagement in the context of the classroom [ 50 ]. Outside of the classroom context, social engagement is based on the shared values, interests, or purposes of participation in a community clubs, study groups, and student organizations [ 51 , 52 ]. Students in an online learning mode need to feel that they are not alone in their learning but connected to a group of learners [ 10 ].…”
Section: Introductionmentioning
confidence: 99%
“…Cooperation, listening to others, punctuality in class, and maintaining balanced relations with instructor and peers are the components of social engagement in the context of the classroom [ 50 ]. Outside of the classroom context, social engagement is based on the shared values, interests, or purposes of participation in a community clubs, study groups, and student organizations [ 51 , 52 ]. Students in an online learning mode need to feel that they are not alone in their learning but connected to a group of learners [ 10 ].…”
Section: Introductionmentioning
confidence: 99%
“…Information asymmetries lead to a typical principal-agent conflict [Eisenhardt 1989;Freedman 2007;Novak 2009]. The customer (="principal") has less knowledge about her travel options and has to take care that the travel agent (="agent") optimizes the trip rather than his commission fee.…”
Section: Problems and Design Goalsmentioning
confidence: 99%
“…This exposes companies to growing pressure to increase the perceived value of their offerings by introducing cooperative business models in which end-users are empowered to active co-creators of value (Freedman, 2007). In contrast to traditional business models where information asymmetry is the fundamental principle of rent-seeking (providers having more or better information than customers), in cooperative business providing equal access to information resources to all parties involved is the key mechanism of value creation (ibid.…”
Section: Value Co-creationmentioning
confidence: 99%