What motivates students’ decisions on programmes to pursue at university level: the role of information and knowledge

Mwantimwa, Kelefa

doi:10.1007/s10734-021-00698-4

Cited by 6 publications

(11 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Market trends are another factor that influences the career choice of students (Yushchenko et al, 2022;Zhang et al, 2022) (Mwantimwa, 2021;Yoel & Dori, 2021). When students have the opportunity to get more information about a particular industry, through such means as internships, projects, guest lectures and others that expose them to the nitty-gritty of a specific industry, they become well-informed about what they are likely to encounter if they choose a particular career.…”

Section: Journal Of Science and Technology © Knust 2024mentioning

confidence: 99%

“…When students have the opportunity to get more information about a particular industry, through such means as internships, projects, guest lectures and others that expose them to the nitty-gritty of a specific industry, they become well-informed about what they are likely to encounter if they choose a particular career. This influences their career path choosing decisions (Mwantimwa, 2021;Yoel & Dori, 2021).…”

Section: Journal Of Science and Technology © Knust 2024mentioning

confidence: 99%

See 1 more Smart Citation

An Exploration of Factors Affecting Students’ Choice of Career Paths in Communication Design

Badu,

Assibey,

Seenam

et al. 2024

Jnl Sci Tech

View full text Add to dashboard Cite

Some students make wrong choices in specialisations once enrolled in Communication Design programmes, which affects them while they are studying and goes a long way to affect them negatively in their careers in the future. It is based on this choice-making challenge that this study was conducted to explore the factors that affect students in making career path choices in Universities. The study used a quantitative approach and used questionnaires to collect data from 348 former students of the Communication Design Department of one University of Technology. The gathered data was analysed using Statistical Package for Social Sciences (SPSS). It was discovered that personal interest, personal skills and competencies, personal values and mentorship/work experience were the four most influential factors that affect the career path and choices of the students. Social and cultural factors and educational institutions, do affect the career choices of students, but not much. The major challenges to career choices identified by this study was a lack of guidance and counselling. This was followed by a lack of self-awareness, social expectations, lack of, or limited information and financial constraints.

show abstract

Section: Journal Of Science and Technology © Knust 2024mentioning

confidence: 99%

Section: Journal Of Science and Technology © Knust 2024mentioning

confidence: 99%

An Exploration of Factors Affecting Students’ Choice of Career Paths in Communication Design

Badu,

Assibey,

Seenam

et al. 2024

Jnl Sci Tech

View full text Add to dashboard Cite

show abstract

“…The mentorship program has the potential to bring high visibility to the United African University of Tanzania (UAUT) brand and elevate its status (Mwantimwa, 2021). Seeing how well the program is implemented at the University of Dar es Salaam, if similar success can be achieved, UAUT will be known as a university that provides excellent education and character-building for students (Sheikheldin et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…These efforts continue to the present state with the recently approved marketing department strategic plan and costed plan, though none of the strategies for branding have been officially implemented (Komba, 2021). This is a good entry point for the mentorship program, and it is essential for this program to bring maximum benefit to the marketing department itself (Mwantimwa, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…UAUT's commitment to mentorship sets it apart from other universities and enhances its reputation as a centre of learning and innovation (Sheikheldin et al, 2022). Through the mentorship program, UAUT is investing in the future of its students and the future of Tanzania (Mwantimwa, 2021). It is equipping them with the tools they need to become leaders in their fields and make a positive impact in society (Haule, 2023).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania

Rahul

2024

AJIBM

View full text Add to dashboard Cite

This study explores the significance of higher education institutions (HEIs) and mentoring programs in the context of branding, student recruitment, and overall educational development. HEIs play a crucial role in providing post-secondary education and are increasingly focusing on differentiation and marketing strategies due to shifts in funding models. Mentoring, defined as a sustained relationship aimed at enhancing personal and professional development, is a central aspect of student support within HEIs. The mentorship program at the United African University of Tanzania (UAUT) holds the potential to elevate the institution's brand visibility, foster student success, and contribute to national development. Through mentorship, students receive guidance, support, and opportunities for growth, thereby shaping them into future leaders and professionals. The study also discusses the integration of project management principles in higher education marketing and emphasizes the importance of branding and marketing strategies in today's globalized higher education.

show abstract

Identifying the impact of WeChat interaction on college adjustment and academic performance among freshmen: The mediator role school connectedness

Pang

Qiao

2022

Educ Inf Technol

View full text Add to dashboard Cite

What motivates students’ decisions on programmes to pursue at university level: the role of information and knowledge

Cited by 6 publications

References 33 publications

An Exploration of Factors Affecting Students’ Choice of Career Paths in Communication Design

An Exploration of Factors Affecting Students’ Choice of Career Paths in Communication Design

Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania

Identifying the impact of WeChat interaction on college adjustment and academic performance among freshmen: The mediator role school connectedness

Contact Info

Product

Resources

About