What Motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context

Kaur, Kulwinder; Singh, Tejvir

doi:10.1080/08911762.2021.1882022

Cited by 8 publications

(4 citation statements)

References 76 publications

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“…While 60.9% of the study participants indicated that they use PRWs to read physicians' ratings and 60.6% used these portals to select future physicians, the number of respondents who also provided personal feedback online was relatively low (14.7%). This result is in line with the body of literature that has shown that while people frequently read online reviews, they rarely post reviews (see e.g., [111][112][113][114]).…”

Section: Interaction With Physician Rating Websites (Rq4)supporting

confidence: 89%

Awareness of and interaction with physician rating websites: A cross-sectional study in Austria

Guetz

Bidmon

2022

PLoS ONE

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To date, the digital assessment of service experiences represents a decisive process step of a feedback culture in numerous economic areas. In view of this digitalization of service assessments, the importance of Physician Rating Websites (PRWs) has also increased steadily in recent years. Even though these websites could be perceived as a powerful communication tool for the exchange of health specific information, the knowledge about whether and how different population segments use these portals has been limited so far. For this reason, our aim was to investigate the level of awareness regarding PRWs among the study population and to discover how users interact with this specific type of online portals. We performed an online survey including 558 participants. To ensure the attention and integrity of participants, attention checks were included in the questionnaire. Study participants who did not exceed the mentioned security levels were excluded from the study. Statistical analyses were carried out, using IBM SPSS Statistics 27. To illustrate the relationship between demographic variables and dependent variables, two tailed chi square tests were performed. Comparison of means and t-testing was used to investigate the relationship between psychographic variables and the dependent variables. In addition to that, the awareness levels regarding different rating portals were evaluated using descriptive methods. Our results suggest that the general awareness regarding PRWs is relatively high (75.6%, 423/558), especially among female (x21 = 9.880, P = .002), middle-aged (x29 = 26.810, P = .002), more highly educated (x24 = 19.038, P = .001), urban (x21 = 6.274, P = .012), digitally literate (t203 = 2.63, P = .009) individuals and particularly among respondents with a higher eHealth literacy (t203 = 2.37, P = .019). Even though more than three quarters of the respondents know that PRWs exist, compared to other rating platforms, they are only in the lower midfield. The upper ranks are taken by websites on which restaurant visits (98.9%, 552/558), hotel stays (97.7%, 545/558) or movies (95.5%, 533/558) can be rated. The most popular PRWs in Austria include Docfinder.at (31.3%, 175/558; 77.8%, 434/558) followed by the evaluation tools provided by Google.at (8.24%, 46/558; 70.3%, 392/558) and Herold.at (1.61%, 9/558; 44.8%, 250/558). In Austria, PRWs seem to be characterized by a high degree of interaction (89.2%, 498/558) with a wide variety of different types of interactions. While many respondents use PRWs to retrieve general information (83.2%, 464/558), there are significantly fewer who read physicians’ reviews (60.9%, 340/558) and use this portal to select a physician (60.6%, 338/558). Respondents who have already rated a doctor themselves belong to the smallest group accounting for just 14.7% (82/558). Significant effects regarding the interaction with PRWs exist between different genders, ages, education levels, marital statuses, occupations and areas of living. In addition to that, respondents with better feelings towards the internet, greater digital literacy as well as a higher eHealth literacy were also characterized with a higher interaction rate regarding PRWs. According to the high level of awareness of and interaction with PRWs within our study population, PRWs appear to be a successful medium for health-related communication. Especially for female, middle-aged, more highly educated, urban and more technology savvy population segments, PRWs seem to represent an effective tool to support the health-specific decision-making process.

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Section: Interaction With Physician Rating Websites (Rq4)supporting

confidence: 89%

Awareness of and interaction with physician rating websites: A cross-sectional study in Austria

Guetz

Bidmon

2022

PLoS ONE

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“…The average star rating provides a quick summary of valence in all the reviews and helps the buyers form an opinion either in favour or against the product just before they start reading reviews. The high average star rating and a greater fraction of five stars depict positive valence in online reviews [16]. Subsequently, positive valence in reviews results in higher sales that have also been proved in the previous studies [39,50,[68][69][70].…”

Section: Discussionsupporting

confidence: 74%

“…The experience shared by consumers with the help of online reviews helps the users to reduce their uncertainties while making online purchase decisions [14]. eWOM has become one of the rising channels of communication that individuals utilize to share their experiences and opinions about various products and services they have bought by sharing messages through internet-based platforms such as websites, blogs, and social media [15][16][17][18].…”

Section: Introductionmentioning

confidence: 99%

Impact of Online Consumer Reviews on Amazon Books Sales: Empirical Evidence from India

Kaur

Singh

2021

JTAER

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This study aims to assess the effect of online reviews on online book sales performance in the Indian context. A sales rank was used as a proxy measure for sales. The total sample size was 2028 books from the ‘bestseller’ and ‘recent’ book categories on Amazon.in. Cross-sectional analysis and difference-in-difference analysis approaches were adopted for data analysis. The results revealed that online reviews shared by the Indian consumers impact books sales, as the consumers prefer to analyze the books on the basis of available online reviews before making their purchase decision. Overall, the results indicated that reviews had a positive impact on the sales in both book categories.

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“…The theoretical saturation is therefore achieved. Finally, the criterion for judging when to stop the theoretical sampling is the category's "theoretical saturation" (Crown, 2007;Dworkin, 2012;Kaur & Singh, 2021).…”

Section: Case Study Designmentioning

confidence: 99%

How Does IT Influence Chinese IS/IT Users' Job Burnout?

Chang

2023

Journal of Global Information Management

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Organizational utilization of information systems and information technology continues to grow in the 21st century, and job stress has become a worldwide problem; but the emotional expression of people differ in diverse cultural societies, and employees need to use IS/IT (IS/IT users) to do their work. Work exhaustion will also increase with the time. Mainland China (the PRC) and Taiwan share the same language and inherit Chinese culture; thus, this study based on job a burnout model and Chinese Guanxi perspective adopts a qualitative research method to collect IS/IT users' data from these two areas. This study has explored (1) permeability as a critical factor of the technology characteristics, (2) that technology characteristics and Chinese Guanxi will influence each other, and (3) that Chinese Guanxi will influence emotional job demands, social support, and personal accomplishment of Chinese IS/IT users. Finally, it has a contribution to both the academics and practice of the job burnout issue.

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What Motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context

Cited by 8 publications

References 76 publications

Awareness of and interaction with physician rating websites: A cross-sectional study in Austria

Awareness of and interaction with physician rating websites: A cross-sectional study in Austria

Impact of Online Consumer Reviews on Amazon Books Sales: Empirical Evidence from India

How Does IT Influence Chinese IS/IT Users' Job Burnout?

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