What motivates consumers to purchase organic food in an emerging market? An empirical study from Saudi Arabia

Mohammed, Abdul Alem

doi:10.1108/bfj-07-2020-0599

Cited by 34 publications

(51 citation statements)

References 82 publications

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“…Subjective norm was non-significantly related to purchase intention. This finding is contrary to previous research by Chung et al (2012), Mohammed (2020) and Shah Alam and Mohamed Sayuti (2011), which found that subjective norm is a significant predictor in behavioural decisions, especially in Asian culture as opposed to individualistic cultures in western countries. They concluded that in collectivistic culture such as Asian countries, people tend to strive for in-group rather than personal goals.…”

Section: Discussioncontrasting

confidence: 99%

“…TPB has been applied widely and successfully in many studies as a theoretical framework from which to examine the purchase intention in halal food consumption (Amalia et al, 2020;Lim at al., 2020;Marmaya at al., 2019), organic food consumption (James et al, 2019;Mohammed, 2020;Teng & Wang, 2015), functional food consumption (Xin & Seo, 2019), genetically modified food consumption (Rabbanee et al, 2020;Zheng et al, 2017;Zhu et al, 2018), green food consumption (Amin & Tarun, 2020), ethnic food consumption (Ahmad et al, 2019) and counterfeit products (Fernandes, 2013). Hence, the TPB model is deemed suitable as the theoretical foundation for this research to understand honey buyers' purchase intention.…”

Section: Theoretical Framework -Theory In Support Of Intention To Purchasementioning

confidence: 99%

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Factors influencing Intention to Purchase Fraudulent Honey among Malaysian Consumers

Ahmad¹,

Khairatun²,

Abidin³

2021

IJARBSS

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This paper aims to assess consumer awareness about fraudulent honey and its impact on purchase intention using an extended Theory of Planned Behaviour model. An online questionnaire survey was administered among honey consumers in Malaysia. Multiple regression analysis was employed on the 289-obtained-data to generate the relationship between awareness, attitude, subjective norms, perceived behavioural control, and consumers' intention to purchase fraudulent honey. Findings show that attitude and perceived behavioural control have a significant and positive relationship with the intention to purchase fraudulent honey. Consumers' unfavourable attitude towards fraudulent honey diminishes their intention to purchase it. Whereas, even with high perceived behavioural control, consumers decide to purchase fraudulent honey because it fulfils their needs. Consumers are aware of fraudulent honey and choose to buy it since it is cheaper and readily available. This study's practical implication is for marketers and policymakers to develop programs or create proper channels to educate consumers in making wise purchasing decisions. Ultimately, consumers have the right to make their own decision.

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Section: Discussioncontrasting

confidence: 99%

Section: Theoretical Framework -Theory In Support Of Intention To Purchasementioning

confidence: 99%

Factors influencing Intention to Purchase Fraudulent Honey among Malaysian Consumers

Ahmad¹,

Khairatun²,

Abidin³

2021

IJARBSS

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“…Some studies believed that consumer perceived values play important roles in promoting the purchase of organic food (Suki and Suki, 2015a,b,c;Suki, 2016;Akbar et al, 2019;Kushwah et al, 2019a;Shamsi et al, 2020). In particular, health value, functional value and environmental value were identified as important factors in predicting organic purchasing behavior (Mohammed, 2020). Chekima et al (2017) found that consumers' attitudes toward organic food can play a positive role in organic consumption.…”

Section: Introductionmentioning

confidence: 99%

Similarity Effect and Purchase Behavior of Organic Food Under the Mediating Role of Perceived Values in the Context of COVID-19

2021

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Due to the influence of COVID-19, people pay more attention to the balance between human and nature and pursue more healthy, environmental and nutritional sustainable products (such as organic food). However, the mainstream consumption of organic food is far less, especially in developing countries like China. Therefore, it is urgent to take effective measures to promote the development of China's organic food market. This current study investigated the relationships between consumers' similarity (i.e., information anxiety, uncertainty, and sustainable consumption attitude), perceived values (i.e., functional value, health value, and environmental value) and organic purchasing behavior based on the Stimulus-Organism-Response (S-O-R) theoretical model and information similarity effect. And considering gender differences in consumers' similarity, perceived values and organic purchasing behavior. Meanwhile, the mediating effects of perceived values on the relationship between consumers' similarity and purchasing behavior were also discussed, considering the background of COVID-19. Data were collected using structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modeling was employed for data analysis. The results indicated the significant association of information anxiety, uncertainty and sustainable consumption attitude with perceived values. And perceived values and sustainable consumption attitude had a positively significant influence on purchase behavior. In addition, environmental value played mediating effects in the relationships between organic purchasing behavior and information anxiety, uncertainty and sustainable consumption attitude. And the impact of sustainable consumption attitude and environmental value on organic purchasing behavior differed in gender. The research not only provides novel insights for understanding organic consumption, but also provides reference for organic sellers to develop sales strategies and policy makers to formulate policies to guide organic consumption, which are conducive to promoting China's organic food industry.

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“…Recent studies suggest that perceived values (utilitarian and hedonic) influence consumer willingness to buy organic foods [ 39 , 40 ]. It is the perceived value of a product from the multisensory and emotive aspects.…”

Section: Literature Reviewmentioning

confidence: 99%

Modeling the public attitude towards organic foods: a big data and text mining approach

Singh

Glińska-Neweś

2022

J Big Data

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This study aims to identify the topics that users post on Twitter about organic foods and to analyze the emotion-based sentiment of those tweets. The study addresses a call for an application of big data and text mining in different fields of research, as well as proposes more objective research methods in studies on food consumption. There is a growing interest in understanding consumer choices for foods which are caused by the predominant contribution of the food industry to climate change. So far, customer attitudes towards organic food have been studied mostly with self-reported methods, such as questionnaires and interviews, which have many limitations. Therefore, in the present study, we used big data and text mining techniques as more objective methods to analyze the public attitude about organic foods. A total of 43,724 Twitter posts were extracted with streaming Application Programming Interface (API). Latent Dirichlet Allocation (LDA) algorithm was applied for topic modeling. A test of topic significance was performed to evaluate the quality of the topics. Public sentiment was analyzed based on the NRC emotion lexicon by utilizing Syuzhet package. Topic modeling results showed that people discuss on variety of themes related to organic foods such as plant-based diet, saving the planet, organic farming and standardization, authenticity, and food delivery, etc. Sentiment analysis results suggest that people view organic foods positively, though there are also people who are skeptical about the claims that organic foods are natural and free from chemicals and pesticides. The study contributes to the field of consumer behavior by implementing research methods grounded in text mining and big data. The study contributes also to the advancement of research in the field of sustainable food consumption by providing a fresh perspective on public attitude toward organic foods, filling the gaps in existing literature and research.

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What motivates consumers to purchase organic food in an emerging market? An empirical study from Saudi Arabia

Cited by 34 publications

References 82 publications

Factors influencing Intention to Purchase Fraudulent Honey among Malaysian Consumers

Factors influencing Intention to Purchase Fraudulent Honey among Malaysian Consumers

Similarity Effect and Purchase Behavior of Organic Food Under the Mediating Role of Perceived Values in the Context of COVID-19

Modeling the public attitude towards organic foods: a big data and text mining approach

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