What Makes Sports Fans Interactive? Identifying Factors Affecting Chat Interactions in Online Sports Viewing

Ko, Minsam; Yeo, Jaeryong; Lee, Juyeong; Lee, Uichin; Jang, Young Jae

doi:10.1371/journal.pone.0148377

Cited by 14 publications

(8 citation statements)

References 39 publications

(18 reference statements)

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“…This being a gamewinning goal falling under the category of wins, and performance shows why it can yield such high engagement. top category for conversation in sport for fans (Ko et al,2016). Where this is a breakdown of the series loss confirming their number two ranking in the season just missing out on the Stanley Cup, would support why fans interact with this post.…”

Section: Category Of Contentmentioning

confidence: 70%

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Creating Digital Community in Hockey: A Study of the Montreal Canadiens’ Instagram Engagement During the 2021 Stanley Cup Final

Greeley

2024

Preprint

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Within social media there are multiple strategies and methods you can use to grow your page but, in terms of content there are many variables to determine what yields the most engagement. With the Montreal Canadiens being in the 2021 Stanley Cup Final for the first time in the social-media age, this paper evaluated how the content they posted on their in-feed Instagram account @canadiensmtl from June 28, 2021, to July 8, 2021. This study aims to determine what content achieve the greatest average engagement per post, and to identify the top engaging moments during the period indicated, while using likes and comments. This research will test the hypothesis that game and community content will result in the highest average engagement. This will be completed by collecting data on all in-feed Instagram posts from the page, separating into categories of type of post format (photo, video, graphics, and motion graphics) and type of post content (game content, community content, sponsored, and other). Once it is determined what category, a post belongs to the sum of likes and comments were added together and divided by the number of posts in the category to determine the average engagement per post. The results showed for type of content; game content and community content have the highest amount of average engagement. Then for type of post format; photos were the top average engagement multimedia content. These results show us that top performing posts come from top emotional and important moments during the game, and immediately after.

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Section: Category Of Contentmentioning

confidence: 70%

“…This supports how we see an almost 50% decrease in engagement when the same category is sponsored by a company. matters that have fans interacting in chat windows for sports (Ko et al,2016). This being a gamewinning goal falling under the category of wins, and performance shows why it can yield such high engagement.…”

Section: Category Of Contentmentioning

confidence: 99%

Creating Digital Community in Hockey: A Study of the Montreal Canadiens’ Instagram Engagement During the 2021 Stanley Cup Final

Greeley

2024

Preprint

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“…On SLSPs, the streamers play an important role of re-processing the sporting event contents by using their voices, appearances, and framing skills [7]. Fans have the ability to choose their favourite streamer's room and share their passion with the streamer and other viewers by sending real-time messages and virtual gifts [8], [9]. In the traditional online community, such as brand community and social media, firms can interact and communicate with their customer directly [10].…”

Section: Introductionmentioning

confidence: 99%

Value Co-creation in Sports Live Streaming Platforms: A Microfoundations Perspective

Liu

Tan

Kumar

et al. 2024

IEEE Trans. Eng. Manage.

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As a primarily synchronous social media form, social live streaming services (SLSSs) offer real-time interaction between streamers and viewers, and among viewers. Users' value cocreation has become increasingly crucial for platform businesses to increase their competitive advantage. However, the previous studies using the microfoundations approach have only confirmed the employees' efforts to adopt technology as a way to achieve the firms' goals. This study explores the microfoundations of external actors' (viewers and streamers) value cocreation on sports live streaming platforms (SLSPs). Taking China Sport as a case study, this paper conducted netnography research with observations made of four live-streamed matches on the final matchday of the International Table Tennis Federation (ITTF) World Tour Grand Final 2019. In total, 16,204 real-time messages and 5,540 gifting messages were reviewed. Indepth interviews were also conducted with five streamers and 15 viewers. As a result, a typology of viewers (managers, fans, and audiences) emerged, and five viewer-streamer-viewer value co-creation activities were revealed. Furthermore, the unique value-in-use among streamers and viewers in different activities was found. This study presents a model to shows that the viewers' engagement and the value co-creation activities between viewers and streamers at a microlevel determines the value-in-use formation, which in turn, contributes to the competitive advantages for SLSPs at a macro level. This study contributes to the existing literature of engagement behaviour and value co-creation by empirically examining the role of external actors' engagement as the microfoundations of value co-creation in the context of new social technologies -SLSPs.

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“…Although people enjoy sports in a variety of ways, means of enjoying sports can, in general, be divided into actually participating in sports [3], watching sports, such as professional sports games [4], and purchasing sports-related products [5]. More specifically, online games, called eSports, have been officially recognized as new sports in international competitions [6]; additionally, sports broadcasts can be watched around the world without constraints of time or place [7], and purchasing sports-related products has become easier than before [5]. These changes caused by the internet have reached a peak with the release of high-tech devices, such as smartphones [8].…”

Section: Introductionmentioning

confidence: 99%

Irrational Beliefs and Social Adaptation of Online Sports Gamblers According to Addiction Level: A Comparative Study

2018

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The purpose of this study is to analyze the differences in psychological characteristics (i.e., irrational beliefs) and social adaptation according to a participant’s level of addiction to online sports gambling (i.e., non-problem, low-risk, moderate-risk, and high-risk gamblers). A survey was completed by participants of online sports gambling, aged 19 years or older; 291 completed questionnaires were obtained and analyzed using multivariate analysis of variance (MANOVA). As results of this study, according to the level of addiction to online sports gambling, there were significant differences on people’s mental state and social adaptation. Specifically, the more people are attached to a group that is exposed to high gambling addiction risk, the more they tend to become irrational while gambling, adopt an overconfident viewpoint, and overestimate their techniques. Moreover, as addiction to online sports gambling worsens, adaptation problems begin to appear in their work and family lives. This study demonstrated that people who are addicted to online sports gambling tend to find difficulties in thinking reasonably and logically and struggle to lead normal lives. By raising awareness on online sports gambling addiction, this study could suggest a way out of the difficulty.

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What Makes Sports Fans Interactive? Identifying Factors Affecting Chat Interactions in Online Sports Viewing

Cited by 14 publications

References 39 publications

Creating Digital Community in Hockey: A Study of the Montreal Canadiens’ Instagram Engagement During the 2021 Stanley Cup Final

Creating Digital Community in Hockey: A Study of the Montreal Canadiens’ Instagram Engagement During the 2021 Stanley Cup Final

Value Co-creation in Sports Live Streaming Platforms: A Microfoundations Perspective

Irrational Beliefs and Social Adaptation of Online Sports Gamblers According to Addiction Level: A Comparative Study

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