2020
DOI: 10.1016/j.jbusres.2020.06.054
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What makes social media-based supplier network involvement more effective for new product performance? The role of network structure

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Cited by 20 publications
(15 citation statements)
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“…Accordingly, SMEs may adopt social media for the possible benefits such as compatibility, observability (i.e., the use by competitors), and relative advantage significantly outweigh the costs, complexity and risks represented by the technology (Kwon et al, 2021). In this vein, the results of a recent study by Cepeda-Carrion et al (2022) support the key role of social media for acquiring external information and knowledge, also in order to improve the performance of new products (Cheng and Shiu, 2020).…”
Section: Social Media Adoption In Smes' Marketing Strategiesmentioning
confidence: 94%
“…Accordingly, SMEs may adopt social media for the possible benefits such as compatibility, observability (i.e., the use by competitors), and relative advantage significantly outweigh the costs, complexity and risks represented by the technology (Kwon et al, 2021). In this vein, the results of a recent study by Cepeda-Carrion et al (2022) support the key role of social media for acquiring external information and knowledge, also in order to improve the performance of new products (Cheng and Shiu, 2020).…”
Section: Social Media Adoption In Smes' Marketing Strategiesmentioning
confidence: 94%
“…On the other hand, in dense supply networks where members are likely to interact frequently, much of the information circulating becomes redundant. Therefore, extant studies have documented mixed results, with some studies showing a positive (Delbufalo, 2015), negative (Cheng and Shiu, 2020), inverted U-Shaped (Swierczek, 2018) or no relationship (Bellamy et al , 2014) between supply network density and the innovation or operational performance of the embedded firms. Often embedded within a supply network are groups of firms that interact with each other to such an extent that they could be considered separate entities (Kim et al , 2011).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The concept has been reflected in the notion of network complexity, characterised as the numbers of tiers in a supply chain (role diversity) or the dispersion of network members across different countries and locations (geographical diversity) (Choi and Hong, 2002; Kim et al , 2011). Specifically, the extant literature has documented the positive impact of network diversity in terms of product (Cheng and Shiu, 2020) and technology (Gao et al , 2014) on firms’ innovation performance.…”
Section: Literature Reviewmentioning
confidence: 99%
“…For example, social media can facilitate collaboration and the creation of valuable user-generated content (Soto-Acosta et al, 2017). Simultaneously, firms can also acquire valuable information from suppliers, which enhances innovation and new product development (Cheng & Shiu, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%