What Makes Qualitative Research Qualitative?

Terms of engagement: Analyzing public engagement with organizations through social media

“…This study employed in-depth interviews and focus groups to acquire a rich description of participants' meanings and motivations, which is a primary goal in qualitative research (Chesebro & Borisoff, 2007).…”

Older Adults' Perspectives on HIV/AIDS Prevention Strategies for Rural Kenya

“…Grounded theory suggests that theory emerges inductively from the data or from the ground up, while the data collected are co-constructed by the researchers and subjects studied (Chesebro & Borisoff, 2007). This method recognizes the mutual creation of knowledge by the viewer and the viewed, and aims toward interpretive .…”

“…This method recognizes the mutual creation of knowledge by the viewer and the viewed, and aims toward interpretive . A co-constructivist method is also essential in the participatory approach due to its emphasis in dialogue based on the act of listening to the voices of cultural members and where the researcher becomes a facilitator Charmaz, 2000;Chesebro & Borisoff, 2007;Jacobson & Storey, 2004;Muturi & Mwangi, 2009). In this study we listened to the participants discuss the impact of HIV/AIDS in their communities, their perspectives on why current prevention interventions have failed to contain it, and their views on appropriate prevention strategies for their communities.…”

Alcohol consumption and reproductive health risks in rural Central Kenya

“…This approach assumes that methods which are open to refinement can illuminate how subjects construct reality with the aim of identifying the meaning people construct as they interact [21]. Analysis started with a line-by-line examination of all transcripts closely for commonly repeated phrases and statements.…”