What makes good games go viral? The role of technology use, efficacy, emotion and enjoyment in players’ decision to share a prosocial digital game

Cohen, Elizabeth L.

doi:10.1016/j.chb.2013.07.013

Cited by 57 publications

(38 citation statements)

References 28 publications

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“…Similar results have been observed for the sharing of electronic content as well. In a study of individuals who had played a "serious game" designed to spread awareness about the genocide crisis in the Darfur region of Sudan and motivate activism, E.L. Cohen (2014) found that players' negative emotional reactions to the game motivated them to share the educational game with others, perhaps as a way to cope with their aversive affect. Collectively, this research suggests that negative affect such as grief, should motivate social sharing online.…”

Section: Information Diffusionmentioning

confidence: 98%

Finding meaning in a celebrity’s death: The relationship between parasocial attachment, grief, and sharing educational health information related to Robin Williams on social network sites

Cohen

Hoffner

2016

Computers in Human Behavior

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Section: Information Diffusionmentioning

confidence: 98%

Finding meaning in a celebrity’s death: The relationship between parasocial attachment, grief, and sharing educational health information related to Robin Williams on social network sites

Cohen

Hoffner

2016

Computers in Human Behavior

Self Cite

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“…It is not only a mere learning platform, but also a learning community that brings users together and builds relationships [26]. Learning foreign languages is a universal international factor uniting likeminded individuals all over the World.…”

Section: Research Objectivesmentioning

confidence: 99%

E-Learning Collaborative System for Practicing Foreign Languages with Native Speakers

Osipov¹,

Volinsky²,

Prasikova³

2016

ijacsa

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Abstract-The paper describes a novel social network-based open educational resource for practicing foreign languages with native speakers, based on the predefined teaching materials. This virtual learning platform, called i2istudy, eliminates misunderstanding by providing prepared and predefined scenarios, enabling the participants to understand each other and, as a consequence, to communicate freely. The developed system allows communication through the real time video and audio feed. In addition to establishing the communication link, it tracks the student progress and allows rating the instructor, based on the learner's experience. The system went live in April 2014, and had over six thousand active daily users, with over 40,000 total registered users. Monetization has been added to the system, and time will show how popular the system will become in the future.

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“…It is necessary to ensure that the virality coefficient (the K-factor) is significant, which for a number of products is difficult and even unattainable. The volume of users with this approach is growing exponentially until it reaches saturation [9]. The product can contain features from both approaches, with the emphasis on monetization and the emphasis on expanding the user base.…”

Section: Introduction Imentioning

confidence: 99%

Gamification, Virality and Retention in Educational Online Platform

Osipov¹,

Volinsky²,

Grishin³

2015

ijacsa

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Abstract-The paper describes gamification, virality and retention in the freemium educational online platform with 40,000 users as an example. Relationships between virality and retention parameters as measurable metrics are calculated and discussed using real examples. Virality and monetization can be both competing and complementary mechanisms for the system growth. The K-growth factor, which combines both virality and retention, is proposed as the metrics of the overall freemium system performance in terms of the user base growth. This approach can be tested using a small number of users to assess the system potential performance. If the K-growth factor is less than one, the product needs further development. If the Kgrowth factor is greater than one, the system retains existing and attracts new users, thus a large scale market launch can be successful.User attraction and retention mechanics are discussed based on the peer-to-peer online language training platform, which utilizes freemium business model. Key system metrics are derived to assess the future commercial potential and making decisions to either fund an advertising campaign, or continue with project technical improvements. The paper can be of interest to venture capitalists as a method to assess freemium projects.

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What makes good games go viral? The role of technology use, efficacy, emotion and enjoyment in players’ decision to share a prosocial digital game

Cited by 57 publications

References 28 publications

Finding meaning in a celebrity’s death: The relationship between parasocial attachment, grief, and sharing educational health information related to Robin Williams on social network sites

Finding meaning in a celebrity’s death: The relationship between parasocial attachment, grief, and sharing educational health information related to Robin Williams on social network sites

E-Learning Collaborative System for Practicing Foreign Languages with Native Speakers

Gamification, Virality and Retention in Educational Online Platform

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