2014
DOI: 10.3109/10826084.2015.977708
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What Makes Gambling Cool? Images of Agency and Self-Control in Fiction Films

Abstract: The study is a qualitative film analysis. It seeks to determine the semiotic and cinematic structures that make gambling appealing in films based on analysis of 72 film scenes from 28 narrative fiction films made from 1922 to 2003 about gambling in North American and West European mainstream cinema. The main game types include card games, casino games, and slot machines. The theme of self-control and competence was identified as being central to gambling's appeal. These images are strongly defined by gender. T… Show more

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Cited by 8 publications
(6 citation statements)
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References 31 publications
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“…Learning how to experience this “intoxication” and how to handle the risks of the behaviour corresponds to what Becker (1953) and Zinberg (1984) identified years ago as important skills in drug use. Gambling images are also infused with cultural “deep structures” ( Sulkunen, 2013 ), such as individualism and collectivism ( Majamäki & Pöysti, 2012 ), trust ( Pöysti, 2014 ), values and beliefs ( Raylu & Oei, 2004 ), myths ( Falk & Mäenpää, 1999 ), gender roles ( Casey, 2008 ) or masculinity ( Egerer & Rantala, 2015 ). Furthermore, game preference seems to be culture specific (e.g., Schüll, 2013 ), although more evidence is available from alcohol studies in which cultures have been grouped according to the prominent beverage type (e.g., Sulkunen, 1976 ).…”
Section: A Cultural Perspective On Gamblingmentioning
confidence: 99%
“…Learning how to experience this “intoxication” and how to handle the risks of the behaviour corresponds to what Becker (1953) and Zinberg (1984) identified years ago as important skills in drug use. Gambling images are also infused with cultural “deep structures” ( Sulkunen, 2013 ), such as individualism and collectivism ( Majamäki & Pöysti, 2012 ), trust ( Pöysti, 2014 ), values and beliefs ( Raylu & Oei, 2004 ), myths ( Falk & Mäenpää, 1999 ), gender roles ( Casey, 2008 ) or masculinity ( Egerer & Rantala, 2015 ). Furthermore, game preference seems to be culture specific (e.g., Schüll, 2013 ), although more evidence is available from alcohol studies in which cultures have been grouped according to the prominent beverage type (e.g., Sulkunen, 1976 ).…”
Section: A Cultural Perspective On Gamblingmentioning
confidence: 99%
“… 87.1% Semiotic analysis Egerer ( 2013 ) FR Social workers on PG 27 Social workers Advertisements in professional journals, contact to social offices n.a. 96.3% Semiotic analysis Lopez-Gonzalez et al ( 2018 ) ES PG on sports betting 43 Sports bettors experiencing gambling problems FEJAR (Spanish Federation of Rehabilitated Gamblers) 33.2 0% Thematic analysis Text/discourse analysis Miller et al ( 2016 ) AU Government and industry on "problem" and "responsible gambling" Government and industry documents, television campaigns and warning signs Government and gambling industry websites, television campaigns and RG materials Thematic discourse analysis, constant comparative method Miller et al ( 2014 ) AU Press on problem gambling 339 Newspaper articles from the eight highest circulation newspapers in Australia FACTIVA database Content analysis, framing analysis Film analysis Egerer and Rantala ( 2015 ) Mixed Portrayal of gamblers in films 72 Film scenes from 28 narrative fiction films from 1922 to 2003 about gambling in North American and West European mainstream cinema Qualitative film analysis Chan and Ohtsuka ( 2011 ) …”
Section: Resultsmentioning
confidence: 99%
“…Studies focusing on the portrayal of gamblers in the movies described images of masculinity and coolness, self-control and the ability to enjoy oneself (Egerer and Rantala 2015 ). Only gamblers with limited abilities developed problems (Sulkunen 2007 ).…”
Section: Resultsmentioning
confidence: 99%
“…The most frequent type of gambling was poker (6 of 15 fi lms, 40%), followed by blackjack (2, 13%) and sports gambling (2, 13%). Among the 16 movies, 10 (63%) portrayed illegal gambling, while only 6 (37%) showed legal gambling 6…”
mentioning
confidence: 99%
“…organized crime, (7) the casino heist, and (8) gambling as a symbolic backdrop to the story[1]. Ohtsuka and Chan analyzed female gamblers in 9 Hong Kong movies and male gamblers in 10 Hong Kong movies[4,5].Recently Egerer reviewed 72 fi lm scenes from 28 narrative fi ction fi lms and analyzed the game types, the Poker Face and Indirect Expression of Emotions, nervous, exaggerated, and brutal between agency and loss of control[6].Based on Turner's and Egerer's parameters, we added 7 detailed parameters: 1. Demography of protagonist; 2.…”
mentioning
confidence: 99%