What makes for digital entrepreneurs? The role of AI-related drivers for nascent digital start-up activities
Cong Doanh Duong
Abstract:PurposeApplying the Stimulus–Organism–Response (SOR) model, this study aims to explore how AI-driven stimuli (e.g. ChatGPT adoption in entrepreneurship and perceived AI competencies) stimulate individuals’ cognitive organisms (e.g. digital entrepreneurial opportunity exploration and exploitation), and how these individually, congruently, and incongruently trigger their behavioral responses (e.g. nascent digital start-up activities).Design/methodology/approachUtilizing a sample of 1326 MBA students in Vietnam w… Show more
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