What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter

Sharief, Omar; Elsharnouby, Tamer H.

doi:10.1080/10496491.2023.2251473

Journal of Promotion Management

2023

DOI: 10.1080/10496491.2023.2251473

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What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter

Omar Sharief,

Tamer H. Elsharnouby

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What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter

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References 54 publications

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