What makes consumers trust and adopt fintech? An empirical investigation in China

Roh, Taewoo; Yang, Young Soo; Xiao, Shufeng; Park, Byung Il

doi:10.1007/s10660-021-09527-3

Cited by 42 publications

(37 citation statements)

References 80 publications

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“…This transfer occurs directly (H4), and through both favourability (H2, H5) and interest in the sponsors’ product (H3, H6). These results corroborate the findings of a great deal of the previous work in TTT that have established the need for trust in new and innovative technologies, including cryptoassets (Lin et al, 2011; Roh et al, 2022; Wang et al, 2013). That trust can be fostered through a sponsorship extends our understanding of trust in new technologies, which have previously addressed contexts where the trusted party and trustee will likely have high levels of entitativity.…”

Section: Discussionsupporting

confidence: 89%

“…Ye et al (2020) and Collier and Sherrell (2010) identified digital technology failures and security concerns as factors that can negatively impact consumer trust, which is particularly relevant considering the volatility of cryptocurrency values. This finding is consistent with Roh et al (2022), who observed that consumer perceptions of privacy and security positively influence trust, subsequently influencing the intention to use fintech services. However, Pitardi and Marriott (2021) contend that the collection of user data can be beneficial if it results in a greater degree of personalisation for users.…”

Section: Literature Reviewsupporting

confidence: 92%

“…The present paper employs IRT (Ram & Sheth, 1989; Ram, 1987; Sheth, 1981) and TTT (Stewart, 2003) to identify the extent to which sponsoring a sport mega‐event can engender trust in cryptoassets, and reduce barriers to adopting the technology. While these two theories are relatively dated, both have been utilised separately in recent technological advancements, particularly in the development of technologies (Frank et al, 2023; Leong et al, 2020; Roh et al, 2022) and indeed blockchain technology (Choi et al, 2020; Davidson et al, 2018; Dwivedi et al, 2023; Friedman & Ormiston, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

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Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets

Babu,

Bason,

Porreca

et al. 2023

Psychology and Marketing

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This research investigates the extent to which sponsorships can be utilised to foster trust and reduce barriers to adopting new technologies. Using Crypto.com's sponsorship of the 2022 FIFA World Cup as the context, this mixed‐methods study utilises innovation resistance theory (IRT) and trust transfer theory (TTT) to investigate the extent to which such a sponsorship can increase trust and reduce barriers in innovative technologies such as cryptoassets, while also filling a research gap concerning consumer resistance to innovations in digital financial products and services. The findings of study 1, using a survey (n = 1081), and study 2 using interviews (n = 24) reveal that a positive image of sponsorship significantly influences favourability and interest, and trust of the product of the sponsor which subsequently reduces psychological barriers to adoption. Integrating the theoretical viewpoints of IRT and TTT, this study enhances our conceptual understanding regarding the psychological dimension of sponsorship and the extent to which a sponsorship generates interest, giving assurance and trust in the sponsor's product, and removing uncertainty; thus, reducing barriers to adoption.

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Section: Discussionsupporting

confidence: 89%

Section: Literature Reviewsupporting

confidence: 92%

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets

Babu,

Bason,

Porreca

et al. 2023

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…For example, Roh et al (2022), analyzing the impact of the perceived system quality, information and service quality on trust expressed towards FinTechs operating in China, confirms positive impact of these constructs, at the same time indicating that this factor has a positive influence on the attitude presented customers to these institutions. Stewart and Jürjens (2018), who identify and analyze the key factors of FinTech adoption in Germany, indicate, i.a.…”

Section: Perceived Trust -Ptmentioning

confidence: 92%

Adoption factors in digital lending services offered by FinTech lenders

Adamek

Solarz²

2023

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Research background: Traditional financial institutions are facing new competitors ? FinTech lenders. The development of these entities and their services depends on many factors, including the level of their acceptance and use by potential and/or current customers. This acceptance determines the ability to create desired financial results and defines the set of FinTech lenders? activities and also their environment aimed at shaping the offer which meets their consumers? expectations. The limited number of studies addressing the identification and assessment of the impact exerted by the adoption factors of lending services offered by FinTech lenders and the lack of such analyzes relating to these decisions made by consumers from Central and Eastern Europe argue for the need to conduct such research. Purpose of the article: Identify factors driving consumers? adoption of digital lending services offered by FinTech lenders in Poland. Methods: Critical analysis of the source literature, descriptive and comparative analysis, diagnostic survey, econometric methods (PCA, SEM used in the TAM). Empirical data come from the surveys carried out in May 2022 using the CAWI method and covering a representative sample of 1,000 Poles. Findings & value added: The study identified factors driving consumers? adoption of digital lending services, including perceived trust, risk, usefulness and financial health. It has been proven that the perceived ease of use and innovation do not represent the statistically significant constructs influencing the accepted adoption attitudes. The adopted research model shows a considerable power to explain the intention of using digital loans. The article is the first scientific study of this type discussing the identification of adoption factors for loan services offered by FinTech lenders operating on the Central and Eastern European market. The presented example of Poland being the leader in this dynamically developing market provides the background for conducting international comparative studies in the future.

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“…This rapid development and the disruption caused by fintech firms motivate the investigation of these firms' financial performance and corporate governance. The success of fintech firms is attributed not only to the technological advancement but how well fintech firms are using technology to meet society’s needs [ 4 , 5 ], Klein et al, [ 6 ]. Soriano [ 7 ] identifies three success factors of fintech venture capitalists: the degree of customer-centricity, strategic partnership with financial institutions and the founders’ prior experience in the financial services industry.…”

Section: Introductionmentioning

confidence: 99%