The question of how crime impacts on others has generated a wealth of research over the past few decades. However, there is surprisingly little knowledge about how 'high-profile' crimes impact on community members who live in a town that has become synonymous with the crime itself. This study involves interviews with community members who lived or worked in the town of Gloucester when the serial killings perpetrated by Fred and Rosemary West were discovered in 1994. An interpretative phenomenological analysis explores the lived experiences and meaning-making processes engaged in by the participants. Findings highlight their attempts to make sense of a high-profile case that stigmatised their own community and the practices of identity management that continue to operate some 20 years later. 1 Puddifoot's (1995) analysis of 'community identity' remains a useful operational definition in its identification of six key elements: communities are boundaried, distinctive, affiliated with, oriented towards and evaluated in terms of quality of life and functioning. In this sense, community identity is something that is continually (re)produced through social discourse and practice.It's still "Oooh, Gloucester, yeah Fred West" 83 Smith et al. (2009) suggest that IPA researchers tend to draw on data from between three and six participants.It's still "Oooh, Gloucester, yeah Fred West" 85