What Leads to Player’s Enjoyment and Achievement in a Mobile Learning Game?

Touati, Achraf; Baek, Youngkyun

doi:10.1177/0735633117713022

Cited by 17 publications

(17 citation statements)

References 50 publications

(65 reference statements)

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“…In this study, "internet enjoyment" refers to positive attitudes held by internet users-that is, when a user is positively motivated to use the internet, finds pleasure in using it, engages it to a high degree in their life or work, and recognizes its practical and entertainment value (Kao & Chien, 2017;Lee et al, 2018;Touati & Baek, 2018). Such attitudes deepen users' experiences of the internet and spark future exploration of the internet and related applications (Banerjee, 2018).…”

Section: The Mediating Effect Of Early Childhood Educators' Enjoyment Of the Internet On The Relationship Between Their Internet Self-effmentioning

confidence: 99%

Early Childhood Educators’ Attitudes to Internet Self-Efficacy and Internet-Related Instructional Applications: The Mediating Effects of Internet Enjoyment and Professional Support

2020

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To understand early childhood educators’ attitudes toward internet-related instructional applications, this study examined several factors that influence educators’ practical instructional behaviors and analyzed the mediating effects of internet enjoyment and professional support on their attitudes toward internet-related instructional applications. We conducted a survey in Taiwan and analyzed the original data collected from the questionnaire survey through structural equation modeling. The survey evaluated four factors: internet self-efficacy, internet-related instructional applications, internet enjoyment, and the professional support available via the internet. The results showed that early childhood educators’ attitudes toward integrating the internet into their instruction practices can be measured by these latent constructs. Early childhood educators’ enjoyment of the internet and engagement with internet-based professional support performed partially mediating effects on the relationship between their attitudes toward internet self-efficacy and internet-related instructional applications. Furthermore, early childhood educators’ attitudes toward internet-related instructional applications were influenced by their perceptions of the friendliness of interfaces and their enjoyment of the internet. The platform of community interaction provided by the internet and the atmosphere of cooperative support educators found appraisal of the internet’s broader implications for instructional and professional performance in their field.

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Section: The Mediating Effect Of Early Childhood Educators' Enjoyment Of the Internet On The Relationship Between Their Internet Self-effmentioning

confidence: 99%

Early Childhood Educators’ Attitudes to Internet Self-Efficacy and Internet-Related Instructional Applications: The Mediating Effects of Internet Enjoyment and Professional Support

2020

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“…To this end, researchers have begun to identify various factors that influence enjoyment and learning, including interactivity [35], competition [60], and spatial presence and perceived reality [50]. Taking advantage of these factors, gamebased learning has become increasingly popular over recent years with the medium not only engaging individuals in quality learning experiences and but also their ability to consume player's attention [34,58].…”

Section: Enjoyment In Game-based Learningmentioning

confidence: 99%

Systematic Review of Enjoyment Element in Health-Related Game-Based Learning

Jalil

Nasharuddin

Marlisah

et al. 2020

Int. J. Emerg. Technol. Learn.

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Educational games are often used as teaching and learning tools, with studies showing that game-based learning is widely accepted among children and teenagers. The experience of enjoyment typically associated with playing games provides for a deeper learning experience and allows the individual to connect various concepts, skills, and knowledge, as well as sparking creativity. This paper builds upon previous studies of enjoyment in health-based gaming and aims to articulate a definition of enjoyment in gaming. Drawing on Miles’ taxonomy, the review further set out to identify and bridge gaps in our theoretical understanding of enjoyment. Three theories were found to be particularly relevant for explaining the concept of enjoyment in relation to health-based gaming: self-determination theory, flow theory, and uses and gratification theory.

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“…However, marketing research is yet to thoroughly examine and understand how different game elements influence consumer responses toward the in-game advertised brands. Studies on “game enjoyment” and “game flow” have also focused on them as desirable outcomes for game developers (Touati and Baek, 2018). Research has not sufficiently explored the influence of these variables on the brands advertised in the game.…”

Section: Introductionmentioning

confidence: 99%

Consumers' psychological reactance and ownership in in-game advertising

Malhotra

Saxena

2021

MIP

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PurposeThe study explores the effect of game flow, game enjoyment and game customization on consumers' attitudes toward the game (ATG). It also examines the relationship between consumers' ATG and attitude toward the in-game advertising (IGA) brand.Design/methodology/approachThe study used SEM and PROCESS MACRO to analyze the results.FindingsThe study asserts the significant role of game flow, game customization and game enjoyment as antecedents of consumers' ATG. Furthermore, psychological ownership and perceived IGA invasiveness were found to be significant moderators between attitude toward game and attitude for the IGA brand.Originality/valueThe study examines how players’ attitude toward the game influences their attitude toward the IGA brand due to the player's ownership perceptions over the game and invasiveness perceptions for IGA. The study used psychological ownership and psychological reactance theory in the gamification context. The study findings present pertinent implications for game developers and brands interested in using IGA tools.

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What Leads to Player’s Enjoyment and Achievement in a Mobile Learning Game?

Cited by 17 publications

References 50 publications

Early Childhood Educators’ Attitudes to Internet Self-Efficacy and Internet-Related Instructional Applications: The Mediating Effects of Internet Enjoyment and Professional Support

Early Childhood Educators’ Attitudes to Internet Self-Efficacy and Internet-Related Instructional Applications: The Mediating Effects of Internet Enjoyment and Professional Support

Systematic Review of Enjoyment Element in Health-Related Game-Based Learning

Consumers' psychological reactance and ownership in in-game advertising

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