What kind of alcohol-related photo makes people want to post on social media? Cross-cultural comparisons between Korea and the US

Abstract

Given the increase in problems arising from young people more frequently posting alcohol use on social media, this research aims to elucidate which factors influence such behavior. Additionally, this study examines the impact of alcohol-related cognitions on posting behavior. The final aim is to discover cross-cultural differences between the US and Korea. An online experiment was conducted as a 2 (photo-type: alcohol focus versus alcohol-in-use) × 2 (alcohol type: beer versus wine) × 2 (culture: American versus Korean) between-subject design with 203 American and 233 Korean young adults. Results showed that alcohol-in-use photos generated higher intention to post than alcohol-focused photos and wine photos generated higher intention than beer photos. Also, only Koreans showed a significant effect of alcohol-related cognitions on posting intention. This empirical study suggests that interventions aimed at decreasing problems that result from alcohol-related postings might benefit from emphasizing photos depicting people with alcohol (alcohol-in-use), especially when it comes to wine photos. In addition, culture-specific intervention programs can be designed based on the results of this study.

Ensuring Patients’ Well-Deserved Right to Refuse Treatment, Not Jumping to an “Assisted Death With Dignity”

“…In other words, the proposed revision and social discussion triggered by it show that many people fear not receiving adequate care, being left to suffer pain, or becoming a burdensome concern for those around them during the dying process. Considering that the possibility of such unfulfilled needs has been consistently identified through various studies 4 5 6 7 and revealed in the most recent survey of the general public, physicians, and national assembly members, 8 it is not too much to say that people wish to escape such multifaceted fear through the most extreme measure of dying. Given the genuine and practical concerns expressed, contemplating whether the medical community should remain complacent about the quality and structure of current medical care and continue to reiterate its position of opposing physician-assisted suicide or euthanasia is worthwhile.…”

Editorial Review on Volume 8, Issue 1

“…At the same time, with the widespread popularity of online social media, many young people like to post about their lives on it, and subsequently, the posting rate of alcohol-related posts has become more frequent. A study in this issue compared the intentions of young people in the United States and South Korea in posting alcohol-related posts and the related emotional contagion after the posts were posted [3] . In addition, this issue also provides relevant research articles on smallholder plantations in Malaysia, systematically identifies the challenges and issues faced by smallholder plantations in Malaysia and provides stakeholders with insights into the issues that need to be paid attention to in developing the industry [4] .…”