“…Authors are not only "customers" but also content providers, and the content determines the academic level of a journal. Many attempts have been made to examine authors' concerns and expectations of journals (Coles, 1993;Mabe & Mulligan, 2011;Nicholas, Jamali, & Rowlands, 2006;Pitts & Stanley, 2007;Rowlands, Nicholas, & Huntington, 2004). However, the respondents in these studies are drawn largely from North America and Europe (see for example Rowlands et al, 2004) with few researchers concentrating on the perceptions of authors from other regions.…”