What Is the Perspective of Millennial Tourists on the Revitalization of Tourism Development in New Ikn?

Abstract

The election of East Kalimantan as the new capital city is an optimistic momentum for development stakeholders, especially the tourism industry. The analogy, one of the benchmarks in tourism excellence can be assessed from efforts to change the crisis of tourist confidence into collective certainty. This scientific work aims to detect the factors that influence tourist attractiveness in the new IKN. The core of tourist attraction is built through access to information, tourism facilities, value added tourism, tourism tariffs, and market orientation. The case revolves around six destination clusters based on four IKN tourism buffer zones: Archipelago Zero Point, Mentawir Tourism Village, Bangkirai Hill, Pampang Cultural Village, Tanah Merah Beach, and Balikpapan Botanical Garden. Interview data collection involved 438 millennial tourists from domestic and foreign countries. In principle, the linear regression method is applied to investigate the relationship between variables. As a result, facilities, added value, tariffs, and market orientation have a positive impact on tourist attractiveness. Other statistical outputs clarify that access to information actually has no effect on tourist attractiveness. This paper also providing holistic findings on tourism revitalization for the future agenda.

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“…Every generation has its own characteristics. Millennial tourists tend to be very selective in considering whether a tourist destination is worth visiting (Jiuhardi et al, 2023). They are self-referencing rather than referring to guidance given by more mature travellers (Damanik et al, 2023).…”

Festival Economy: The Impact of Events on Sustainable Tourism

“…Baker & Cameron, 2008;Chatzigeorgiou & Christou, 2016 Sustainable tourism Access, accommodation, attractions, activities and facilities. Camilleri, 2018;Jiuhardi et al, 2023;Sukaris et al, 2020 Destination branding Promising prospects, involvement of local communities, prioritizing environmental insight, active role of government, quality for personnel, monitoring and evaluation of objects, market share, existence of visits, and acceptance in the service and hospitality sector.…”

Evaluation of the Impact of IKN Development on Increasing Tourism Sector Competitiveness, Increasing Tourist Income, and Increasing the Number of Tourism Visits: A Case Study on Tourist Destinations in East Kalimantan

“…The region's diverse natural and cultural assets make it an attractive destination for visitors. Efforts to enhance tourism attractiveness in the new IKN include improving tourism facilities, adding value to tourism experiences, setting appropriate tourism tariffs, and adopting a market-oriented approach [1]. Additionally, South Kalimantan can maximize its green tourism aspect and improve its facilities and infrastructure to become a gateway to the nation's capital in the future [2].…”

“…The region offers a tapestry rich in natural wonders, cultural heritage, and unique experiences. However, the tourism industry in East Kalimantan faces challenges such as the need for improved facilities and infrastructure [1]. Efforts to change the crisis of tourist confidence into collective certainty can be achieved by focusing on factors that influence tourist attractiveness, such as access to information, tourism facilities, value-added tourism, tourism tariffs, and market orientation [5].…”