What Is Service/Good Analysis?

Market orientation and performance: An empirical investigation in the retail industry in Greece

“…Service is a relatively unexamined area when compared to tangible goods in terms of exploring the nature of the market orientation philosophy and its behavioral aspects (Langford and Cosenza, 1998). Moreover, the retail industry remains till nowadays a relatively unstudied context of the relationship between market orientation and firm performance.…”

A meta-analysis of the relationship between market orientation and business performance: evidence from five continents

“…Service providers, by the nature of their business, maintain a close relationship with their customer (Kotler, 2000) making the marketing concept a dominant element of success. Furthermore, service is a relatively understudied area as compared to tangible goods (Langford & Cosenza, 1998) making organizational nature a subject of future research of the relationship between market orientation and business performance.…”

Determinants of export performance across service types: a conceptual model

“…Several key differences between manufactured goods and services are now well accepted in the marketing literature. The differences have been classified into four generic types: simultaneity of production and consumption (inseparability), intangibility, heterogeneity (variability), and perishability of output (Knight, 1999;Langford and Cosenza, 1998;Zeithaml, 1981;Berry, 1980;Sasser et al, 1978).…”

“…Madsen, 1989;Cavusgil and Zou, 1994;Styles and Ambler, 2000;Evans et al, 2000). Yet the services marketing literature has long argued that the nature of goods and services are not the same (Shostack, 1977;Berry, 1980;Zeithaml, 1981;Langford and Cosenza, 1998;Knight, 1999) and that services face a unique set of challenges when crossing international boundaries. Accordingly, it is reasonable to expect that export performance in service settings is likely to be driven by at least some service-specific factors.…”