What is ‘freelance feminism’?

Abstract

This article introduces the concept of ‘freelance feminism’: a term we use to highlight how a combination of casualised precarious labour and platformised entrepreneurialism constitute a key terrain through which contemporary feminist work is enacted. The article proposes that this term can be a way to understand new formations and constellations of activity which are being shaped in the intersections between precarity, feminism and entrepreneurialism. How, in what ways, and with what consequences are feminist activism and platformised entrepreneurialism becoming entwined? How are new forms of self-promotion, self-branding and precarity shaping feminist cultures? Are entrepreneurial projects more broadly taking on feminist forms and, if so, how can we understand their politics? To explore these issues, the article examines in turn (1) neoliberal, short-term, precarious labour in the cultural industries and its exacerbation during the pandemic, (2) contemporary entrepreneurial ‘platformisation’ and (3) the increased visibility of feminism in contemporary popular culture. It concludes by introducing the range of articles in the special issue.