What Is Company Image as a Moderation Variable for Customer Satisfaction in the Expedition Business?
Humairoh Humairoh,
Mohammad Annas
Abstract:The aim of this research is to analyze the influence of service quality with company image as a moderating variable on customer satisfaction in the expedition business. The sample used was 96 people using a simple random sampling technique among Ninja Xpress expedition users using a survey method by distributing questionnaires. The collected data was analyzed using SmartPLS. The research results show that service quality has a positive and significant influence on customer satisfaction, service quality has a p… Show more
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