“…Despite the potential for mothers to feel guilty about the impact of breastfeeding on others, there were more references to guilt and self‐blame about not breastfeeding or perceived breastfeeding failures (Edwards et al, 2018 ; Fox et al, 2015 ; Guyer et al, 2012 ; Hinsliff‐Smith et al, 2014 ; Hoddinott, Craig, Britten, & McInnes, 2012 ; Hunt & Thomson, 2017 ; Hunter et al, 2015 ; Jardine et al, 2017 ; Keely et al, 2015 ; Keevash et al, 2018 ; Lagan et al, 2014 ; Marshall et al, 2007 ; Redshaw & Henderson, 2012 ; Spencer et al, 2015 ; Thomson & Crossland, 2013 ; Thomson & Dykes, 2011 ; Wade et al, 2009 ). A few studies noted particularly high levels of distress about ‘failures’ (Guyer et al, 2012 ; Jardine et al, 2017 ; Keely et al, 2015 ; Keevash et al, 2018 ; Redshaw & Henderson, 2012 ; Thomson & Dykes, 2011 ), for example: … I cried most of the night on day three, and again I think it was guilt as well, except that I didn't really want to stop. I kept saying ‘I'll just keep trying.
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