What Influences New Traderss Decisions: A Case of Economics Perspective

Melati, Inaya Sari

doi:10.2139/ssrn.2921771

Cited by 1 publication

(2 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It infers that investors tend to invest in firm with good reputations. This finding is in line with those of Gupta et al (2018), Nelson (2017), Jagongo and Mutswenje (2014), Melati et al (2016), among others. Furthermore, advocate recommendation has a significant and positive link with investment decisions at the 1% significance level.…”

Section: Findings and Discussionsupporting

confidence: 91%

“…Additionally, the study by Mutswenje and Jagongo (2014) reveal that, of all the criteria covered in the study, including accounting information, individual financial demands and neutral financial information, the firm image had the greatest impact on investor decisions. According to study by Melati et al (2016), the firm reputation is the primary aspect that new investors take into account when making investment selections, followed by other factors including individual financial needs, unbiased information and advocate recommendations. Businesses with strong brand perception place a higher value on other criteria like effective management choices, brand building, and openness in dispute resolution.…”

Section: Firm Imagementioning

confidence: 99%

See 1 more Smart Citation

What Affects Investment Decisions among Undergraduates during COVID-19 Pandemic?

2022

Personalia

View full text Add to dashboard Cite

Due to advancements in technology, increased convenience and other developments, investing has become popular among the younger generation. They can boost their income and accumulate wealth more quickly by investing. However, the investors should plan and execute trading strategies carefully before investing to avoid losing money. This study aims to investigate factors affecting investment decisions among undergraduates in the Malaysian stock market during COVID-19 pandemic. Factors examined include firm image, information, economic expectations and advocate recommendations which might influence investment decisions among investors. There are 100 undergraduates from the Universiti Kebangsaan Malaysia involved in the study. The findings indicate that firm image, economic expectations and advocate recommendations have a positive and significant relationship with investment decisions among undergraduates during COVID-19 pandemic. That is, undergraduates tend to invest in the stock market when firm image and economic expectations are optimistic while advocate recommendations are supportive. In addition, information does affect the investment decisions among undergraduates. This study is able to provide several important implications to policymakers, firms and investors.

show abstract

Section: Findings and Discussionsupporting

confidence: 91%

Section: Firm Imagementioning

confidence: 99%