What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda

Abstract

The green cosmetics industry has witnessed significant growth over the last few years. Simultaneously, scholarly interest in the area has grown. However, overall, the evidence is inconsistent. Despite the growing literature, no systematic review has been carried out to summarize and synthesize the empirical studies that have examined factors associated with green cosmetics purchase intention (GCPI) and green cosmetics purchase behavior (GCPB). This study aims to fill this gap. We conducted this systematic review following the PRISMA guidelines. From forty-eight studies that met the inclusion criteria, we identified ten major themes that were significantly associated with GCPI and GCPB. The most frequently demonstrated determinants were the theory of planned behavior components (attitude, subjective norms, and perceived behavioral control), followed by marketing mix, consumer consciousness concerns, consumer values, brand-related attributes, experience and knowledge, self-efficacy, and perceived barriers. In addition, we identified several gaps that could be addressed through future research. These results will help scholars understand the knowledge boundary and assist marketers in developing effective strategies for promoting green cosmetics.

The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers

“…Health-perceived consumers are concerned with a desired state of well-being and make considerable efforts to maintain a healthy life (Ahmed et al, 2023). In the context of purchasing hair and skin care products, health-conscious consumers might consider whether a product is safe for skin and body (Limbu and Ahamed, 2023). Therefore, they may be more seriously concerned with the types of ingredients used to make the product than consumers with low health awareness.…”

Pengaruh Kesadaran Lingkungan Mahasiswa Tata Rias UNJ terhadap Minat Beli Produk Green Cosmetic

“…Green cosmetic atau kosmetik hijau merupakan produk kosmetik yang menggunakan bahan-bahan alami yang berasal dari mineral dan tanaman, berkiblat pada kelestarian lingkungan dengan meminimalisir penggunaan sumber daya yang tak dapat diperbaharui, menggunakan kemasan ramah lingkungan, serta secara umum bersifat sustainable (berkelanjutan) menurut (Limbu & Ahamed, 2023).…”

Potential of Bioactive Protein and Protein Hydrolysate from Apis mellifera Larvae as Cosmeceutical Active Ingredients for Anti-Skin Aging

“…Certain peptides have been reported to trigger collagen and elastin synthesis, accelerate wound healing, promote fibroblast proliferation, mimic growth factors, and serve as agents for tensioning and tightening, resulting in enhanced skin health and appearance [ 11 , 12 ]. As consumers nowadays have begun to focus on health and beauty in a natural way by using natural products, whether they are medicinal plants or even animal products [ 13 ], products that contain natural raw materials that are chemical-free and environmentally friendly are growing rapidly, especially in the cosmetics and cosmeceutical industries [ 14 ]. Apart from natural cosmetic raw materials from plants, insects are another potential source of bioactive compounds for cosmetic applications.…”