What Influences Consumer Choice of Fresh Produce Purchase Location?

Bond, Jennifer Keeling; Thilmany, Dawn; Bond, Craig A.

doi:10.1017/s1074070800002558

Cited by 83 publications

(52 citation statements)

References 11 publications

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“…A potential explanation for this finding is that CSA members tend to eat more meals at home [34]. Contrary to the findings of [53], none of the regional variables had a statistically significant impact on the probability that a responder was a CSA member during the time of the survey.…”

Section: Factors Affecting Current Csa Participationmentioning

confidence: 81%

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Factors Affecting Current and Future CSA Participation

2017

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Community Supported Agriculture (CSA) is one of the widely used direct marketing strategies for small-and midsized farmers. CSA programs are an important option for sustainable production and consumption. It helps growers generate income (improve financial security) and consumers obtain fresh local foods. Sustaining and growing CSA participation is critical in order to continue enjoying these benefits. We used a national online survey in conjunction with discrete choice models to investigate the impact of demographic characteristics, lifestyle preferences, and different information outlets on the probability that a consumer is or will become a CSA member. The results indicate that the factors affecting current and future CSA participation differ substantially. While none of the demographic characteristics has a significant impact on current CSA participation, some of them significantly affect the probability that a consumer will become a CSA member in the future. Lifestyle preferences have a significant impact on current and future CSA participation. Although none of the information outlets examined affect current CSA participation, word-of-mouth and online sources significantly influence the probability that a consumer will join a CSA program in the future. These findings may have important implications for policy makers' and CSA farm managers' efforts to sustain future CSA development.

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Section: Factors Affecting Current Csa Participationmentioning

confidence: 81%

“…These findings may help CSA managers design more efficient and targeted marketing strategies. However, it may be challenging and expensive to identify this type of health-conscious consumers [21,53]. Respondents who were CSA members in the past are 23 percentage points more likely to be current CSA members.…”

Section: Factors Affecting Current Csa Participationmentioning

confidence: 99%

Factors Affecting Current and Future CSA Participation

2017

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“…While Zepeda and Li [29] did not find any relationship between demographics and attitudes toward local food, many other studies have revealed that females who are older and wealthier tend to buy local food more often than other consumers [3,27,28,30]. Older people tend to be more settled and connected with their area and therefore develop a tendency to buy local food.…”

Section: Sociodemographicsmentioning

confidence: 91%

“…These suggest that demographics tend to be weak proxies for preferences. Along these lines, Bond et al [28] pointed out that demographics could be weak proxies due to the recent growth numbers in local food from all sociodemographic groups.…”

Section: Sociodemographicsmentioning

confidence: 99%

Consumer Preferences for Local Food: Testing an Extended Norm Taxonomy

Wenzig

Gruchmann

2018

Sustainability

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Consumer attitudes toward consuming and buying locally produced food are well studied. By contrast, the topic of consumer preferences for local food, with a special emphasis on the role of norms, still lacks empirical evidence. To study the influence of norms and morals on the intention to buy local food products, a quantitative study (N = 327) focusing on external social and internalized moral norms was conducted using the constructs of the theory of planned behavior in combination with an extended norm taxonomy and the perceived consumer effectiveness measure. The norm constructs consisted of two different personal norms, integrated and introjected, and two social norms, descriptive and injunctive. In a factor analysis, two factors for social norms but only one for personal norms were obtained. Multiple regressions explained 50 percent of the variance in intentions and 29 percent of the variance in past behavior. Norm constructs were proven important in the model, as personal norms had the largest effect among all constructs on intentions, and descriptive norms strongly influenced past behavior. An additional mediation analysis showed that personal norms were internalized social injunctive norms and that intentions mediated the relationship between all constructs. The implications of the findings and recommendations for future research are given accordingly.

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“…In this framework, online shoppers will first select an option with the highest level of utility when faced with several choice alternatives. Their utility derived from the choice made is then specified as a linear function of the chooser and the specific choice attributes plus the error term (Keeling-Bond, Thilmany-McFadden, & Bond, 2009). Therefore, the utility function is:…”

Section: Model Specificationmentioning

confidence: 99%

Are Online Shoppers Interested in Learning about Locally Grown Fresh Produce?

Gumirakiza¹,

Kingery²,

King³

2018

JAS

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This study describes online shoppers, explains their interests in learning about market outlets for locally/regionally grown fresh produce, and analyzes their preferences for channels to receive educational information concerning local/regional fresh produce. We used a K-mean clustering algorithm together with binary and ordered Logit models to analyze data collected in 2016 from a stratified randomly selected sample of 1,205 online shoppers within the U.S. South region. We found that the probability for online shoppers to be interested in learning about market outlets for local/regional grown fresh produce is 66 percent. Results also indicate that the likelihood for the word-of-mouth to be at least preferred (preferred, very preferred, and extremely preferred) as channel to receive educational information about local fresh produce is 69 percent. The probabilities for local radio/TV stations, Internet-based, newspapers, and ads on public places to be at least preferred are 61 percent, 48 percent, 57 percent, and 66 percent respectively. Findings from this study are useful for fresh produce growers, agricultural marketers and educators, online shoppers, and further research studies.

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What Influences Consumer Choice of Fresh Produce Purchase Location?

Cited by 83 publications

References 11 publications

Factors Affecting Current and Future CSA Participation

Factors Affecting Current and Future CSA Participation

Consumer Preferences for Local Food: Testing an Extended Norm Taxonomy

Are Online Shoppers Interested in Learning about Locally Grown Fresh Produce?

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