What if we Had Fair, People-Centred Data Economy Ecosystems?

Privacy explanations – A means to end-user trust

“…End users demand data reduction and data economy because their privacy is important to them, as mentioned above. That means for the design of the systems, data economy, responsible, and fair use of personal data is required [117,118]. For our scenario, this means that instead of asking for the date of birth, this system should only ask for the year of birth.…”

“…In order to gain the trust of end users, systems must be reliable, i.e., trustworthy in terms of privacy. Therefore, systems that encompass quality aspects such as accountability, fairness, and ethics [117,119] are needed as well as where privacy is the "default setting" [50]. In addition, these systems must implement applicable laws and regulations in terms of privacy in order "to protect individual privacy in information processing" [8].…”

Are you talking to me? – calling laypersons in the sphere of data economy ecosystems

“…The data economy ecosystem also incorporates the rules (official or unofficial), that direct action allowed in the network. (Koskinen et al. , 2019)…”

“…Although most laypersons may not even think about the data economy, no doubt they are central topics in that sphere (see, e.g. Lammi and Pantzar, 2019;Koskinen et al, 2019). Because of laypersons absence, it is professionals, not laypersons themselves, who decide how the others address them and which kind of positions (compared to others) they put them in the sphere of the data economy.…”

“…The data economy ecosystem also incorporates the rules (official or unofficial), that direct action allowed in the network. (Koskinen et al, 2019) Significantly, the data economy ecosystem consists not only of companies, organisations and professionals but also laypersons are involved. Further, because of their key position, they should have an accepted status to communicate and influence the matters of the ecosystem.…”