What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods

Desmichel, Perrine; Ordabayeva, Nailya; Kocher, Bruno

doi:10.1016/j.obhdp.2020.01.002

Cited by 30 publications

(15 citation statements)

References 64 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Marketers and brands also have an active role in determining how quickly goods are consumed, as the speed with which brands launch new products influences how quickly the existing goods become old-fashioned and discarded (Bellezza, Ackerman, and Gino 2017). Indeed, many new lines and collections are designed to have quick turnovers as certain trends and aesthetics are meant to evolve from season to season (Desmichel et al 2020;Kapferer and Bastien 2012). Some fast-fashion brands, such as Zara and H&M, launch new items at two-week cycles.…”

Section: Marketing Implicationsmentioning

confidence: 99%

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Sun¹,

Bellezza²,

Paharia³

2021

Journal of Marketing

View full text Add to dashboard Cite

The authors propose that high-end goods, such as luxury apparel, can be more sustainable than mass-market products because they have a longer life-cycle. Across six studies, the authors examine the sustainability of high-end products, investigate consumers’ decision making when considering high-end versus ordinary goods, and identify effective marketing strategies to emphasize product durability, an important and valued dimension of sustainable consumption. Real-world data on new and secondhand accessories demonstrate that high-end goods can be more sustainable than mid-range products because they have a longer life-cycle. Furthermore, consumers engage in more sustainable behaviors with high-end goods, owning them for longer and disposing them in more environmentally friendly manners. Nevertheless, a series of studies shows that many consumers prefer to allocate the same budget on multiple ordinary goods in lieu of fewer high-end products partly because of product durability neglect, a failure to consider how long a product will last. Finally, this research offers actionable strategies for marketers to help consumers overcome product durability neglect and nudge them towards concentrating their budget on fewer high-end, durable products.

show abstract

Section: Marketing Implicationsmentioning

confidence: 99%

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Sun¹,

Bellezza²,

Paharia³

2021

Journal of Marketing

View full text Add to dashboard Cite

show abstract

“…We adopted the five items for conspicuous consumption (e.g., “cars,” “shoes,” “nice dinner with friends,” “new mobile phone,” and “watches or jewelry”), following previous literature ( Sundie et al., 2011 ; Wang and Griskevicius, 2013 ) as such items are easily visible to others in social interactions ( Charles et al., 2009 ) and adopted as status signals ( Desmichel et al., 2020 ; Dubois et al., 2021 ). We asked, “Compared to your peers, how much money would you spend on _____” on a 9-point Likert scale (1 = much less than the average, 9 = much more than the average).…”

Section: Studymentioning

confidence: 99%

“…Indeed, the higher people perceive their social class either subjectively or objectively, the more they want status and material success ( Wang et al., 2020 ), which supports high-class individuals' conspicuous consumption. In return, conspicuous consumption such as luxury brand consumption is perceived as high status ( Desmichel et al., 2020 ).…”

Section: Introductionmentioning

confidence: 99%

Social class, social self-esteem, and conspicuous consumption

2021

Heliyon

View full text Add to dashboard Cite

Previous research has suggested the negative relationship between self-esteem and conspicuous consumption since conspicuous consumption is aimed to gain social recognition and signal status. However, it has not been much explored how this relationship holds depending on social classes. We propose subjective social class will moderate the relationship between social self-esteem and conspicuous consumption. We also hypothesize the mediating roles of social dominance orientation and life satisfaction in the proposed moderation effect. By conducting the survey with the American sample, we tested these predictions. In Study 1, we showed that the negative relationship between social self-esteem and conspicuous consumption appeared only among high subjective social class individuals. In Study 2, we replicated Study 1 and further demonstrated that social dominance orientation and life satisfaction respectively mediated the interactive effect of subjective social class and social self-esteem on conspicuous consumption. The results suggest that among individuals who perceive themselves to be in a high social class, a low level of social self-esteem is conducive to conspicuous consumption. The theoretical implications and limitations of the present investigation are discussed.

show abstract

“…The scale has not yet been used to answer any organizational‐related question. However, Desmichel et al (2020) examined curiosity as an alternative explanation to their main hypotheses. The authors proposed that ephemeral (compared to iconic) luxury consumption is positively associated to observer's perception of an individual's achieved versus ascribed status.…”

Section: Specific Domains Of Curiositymentioning

confidence: 99%

Measures of curiosity: A literature review

Wagstaff

Flores

Ahmed

et al. 2020

Human Resource Dev Quarterly

View full text Add to dashboard Cite

We present an assessment of curiosity measures used in organizational and social psychology literature published since the start of this century. We focus on: (a) the validity and reliability of existing measures; (b) the main dimensions tapping the operationalization of the constructs; and (c) the use of each measure in organizational settings. We identify implications of the use of each of these measures for theory and practice in the field of human resource development. Our study concludes with an assessment of the contexts in which the available measures of curiosity may be used and potential challenges in the application of these measures to further the field of human resource development. We find that curiosity measures may be most useful in organizational contexts where learning occurs, including training, socialization, collaboration, research and development, selection, global management, innovation, creativity, and career change.

show abstract

What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods

Cited by 30 publications

References 64 publications

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Social class, social self-esteem, and conspicuous consumption

Measures of curiosity: A literature review

Contact Info

Product

Resources

About