What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior?

Hesham, Fazel; Harizi, Riadh; Sihem, Nasr Khouadja

doi:10.3390/su13084304

Cited by 91 publications

(90 citation statements)

References 62 publications

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“…Both can be determined through multi-factor personality analysis [56,57]. Changes in the loading of reflexive personality factors can influence the result of decision making [58], even in the virtual space [59]. Normalization made it possible to present such a result as a dependent function [60].…”

Section: Discussionmentioning

confidence: 99%

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

197

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With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

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Section: Discussionmentioning

confidence: 99%

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

197

View full text Add to dashboard Cite

show abstract

“…Household preferences and attitudes and product categories may also be differentially affected over time (81). Overall, individuals in different age groups have responded differently to the health crisis (82). Also, the results highlight some changes in food-related activities.…”

Section: Impact Of Covid-19 On Food-related Behaviorsmentioning

confidence: 95%

Exploring Household Food Dynamics During the COVID-19 Pandemic in Morocco

et al. 2021

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Alongside the dramatic impact on health systems, eating, shopping, and other food-related habits may have been affected by the COVID-19 crisis. This paper analyses the impacts of the COVID-19 pandemic on food shopping habits and food-related activities of a diverse sample of 340 adult consumers in Morocco. The study is based on an online survey conducted in Morocco from September 15 to November 5, 2020, utilizing a standardized questionnaire delivered in French and Arabic via Survey Monkey. The findings show that consumers' diet, shopping behavior, and food interactions have changed significantly. Indeed, the survey outcomes indicated (i) an increase in the consumption of local items owing to food safety concerns; (ii) an increase in online grocery shopping; (iii) a rise in panic buying and food hoarding; and (iv) an increase in culinary capabilities. The findings are expected to help guide Morocco's current emergency measures as well as long-term food-related policies.

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“…Some consumers changed their shopping channels from offline supermarkets and wet markets to online stores [4,5]. As COVID-19 quickly became a world pandemic, most countries imposed similar measures to restrict direct human contact and resulted in the same consumer behavior changes [6,7].…”

Section: Introductionmentioning

confidence: 99%

Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-to-Pay? The Case of China

Yue

Liu

Zheng

et al. 2021

Foods

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Since COVID-19 was first detected in China in 2019, governments around the world have imposed strict measures to curb the spread of the coronavirus, which substantially impacted peo-ple’s life. Consumers’ food consumption behavior has also changed accordingly with reduced gro-cery shopping frequency, replaced in-person grocery shopping with online shopping, and increased valuation on food. In this paper, we aim to investigate the change in Chinese consumers’ food con-sumption and their willingness to pay (WTP) for vegetables and meat, using a dataset with 1206 online samples collected between February and March 2020. Consumers’ WTP for vegetables and meat is estimated using a double-bounded dichotomous contingent valuation design, and factors affecting their WTPs are also investigated. Results show that consumers have a higher WTP for these food products during the pandemic, and their WTP is positively affected by their anticipated duration of the COVID-19, their online shopping shares, their direct exposure to infected patients, their gender, and their income. These results imply that the food industry shall try to develop online market channels as consumers are willing to share the costs, while lower-income consumers may not be able to meet their food needs with prices increased beyond their WTP and thus may call for the government’s support.

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What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior?

Cited by 91 publications

References 62 publications

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Exploring Household Food Dynamics During the COVID-19 Pandemic in Morocco

Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-to-Pay? The Case of China

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