“…It is unlikely that all product markets can be characterised in this way. However, studies suggest that consumers typically bear a large proportion of the incidence of VAT – particularly for increases in VAT, which are the focus of this paper ( Benzarti et al, 2020 , Carbonnier, 2007 , Gaarder, 2019 , Lyssiotou and Savva, 2021 ). Moreover, the assumption of full incidence on consumers significantly simplifies the modelling of the distributional effects of VAT.…”