What features of images affect parents’ appraisal of safety messages? Examining images from the<i>A Million Messages</i>programme in Canada

Morrongiello, Barbara A.; Bell, Melissa; Butac, Michael; Kane, Alexa

doi:10.1136/injuryprev-2012-040721

Cited by 8 publications

(18 citation statements)

References 20 publications

(18 reference statements)

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“… 34 Given the perception that the message was seen to be more relevant when it came from parents, this strategy may warrant further investigation for future community service videos. In other research, print images of injury consequences and negative emotions have increased parents’ appraisal of injury risk, 36 and story-based messages have been shown to be more effective than information-based messaging to improve safety practices. 37 Accordingly, future child drowning prevention media messages should undergo further formative research to increase saliency with the target audience.…”

Section: Discussionmentioning

confidence: 98%

This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia

et al. 2017

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ObjectivesDrowning in children under the age of 5 is a frequently occurring, yet preventable event. This research used behavioural theory to test the suitability and appropriateness of a drowning prevention message in a community service video.DesignThis qualitative study used content analysis of focus groups. Constructs from the Health Belief Model guided the data analysis.SettingCommunity organisations and playgrounds in Perth, Western Australia.ParticipantsParticipants were parents or carers of at least one child under 5 years residing in Western Australia. Seven focus groups (n=57) were conducted with eight participants in each group. Most participants were parents (96%), female (95%), aged between 25 and 34 years (63%) and were born in Australia (68%).ResultsParticipants indicated the community service video was credible in communicating the message that young children were susceptible to drowning in shallow water and that various water hazards existed in and around the home. However, a range of external factors, such as the child's age, type of water hazard, presence of siblings and other environmental factors, influenced risk perceptions. Child drowning was seen as a serious issue. Controlling access to water and the role of supervision were understood to be important factors in preventing drowning.ConclusionsThe lack of published drowning prevention interventions shaped by behavioural theory limits the understanding of best practice. Using constructs from the Health Belief Model, this research confirmed the perceived seriousness, devastating and unforgettable consequence of drowning; however, findings were mixed regarding cues to action. Future development of drowning prevention media messages should test strategies to increase susceptibility and self-efficacy among the target group and explore the impact of different message senders. The findings provide a valuable understanding of possible messages and their execution for use in media campaigns, as one component of an effective public health intervention to prevent child drowning underpinned by behavioural theory.

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Section: Discussionmentioning

confidence: 98%

This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia

et al. 2017

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“…As such, the unique nuances faced by these individuals that make delivering injury prevention messages to parents/caregivers easier (or more difficult) needs to be investigated. Finally, it is clear that adoption of existing public health childhood injury prevention initiatives may not be advantageous (e.g., Morrongiello, Bell, Butac, & Kane, ). Consequently, the optimal approach for developing and implementing an injury prevention messaging strategy that addresses attributes identified and preferred by direct care providers working in Ontario warrants investigation.…”

mentioning

confidence: 99%

Understanding Barriers for Communicating Injury Prevention Messages and Strategies Moving Forward: Perspectives from Community Stakeholders

Mack

Aymar

Cosby

et al. 2015

Public Health Nursing

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The results of this study provide an in-depth exploration of direct care providers perceptions that can inform the design of materials and dissemination strategies to help increase and optimize access to injury prevention information. Injury prevention messages should be action-oriented, specifically tailored to the stage of child development, and disseminated through both face-to-face interactions and mobile technology.

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“…The caregivers' existing knowledge helps to build a general sense of why and how verbatim knowledge is helpful. Gist-based understanding of risk has been found to increase accuracy in the use of health recommendations (Jenson et al, 2017; Morrongiello, Bell, Butac, & Kane, 2014). Further, based on research regarding the effectiveness of gist information, it indicates the overall meaning of the recommendations, that is, the general gist (Blalock, DeVellis, Chewning, Sleath, & Reyna, 2016).…”

Section: Discussionmentioning

confidence: 99%

Crafting effective messages to enhance safe infant sleep

Middlemiss

Brownstein

Nelson

et al. 2020

J Am Assoc Nurse Pract

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Background: Health care professionals are continually challenged by the need to provide health information in a way that successfully changes health practices. Research has documented this as a concern in relation to safe infant sleep health campaigns. Often, caregivers' knowledge of recommended practices is not associated with a change in infant sleep choices. Purpose: Health campaigns, including most safe infant sleep efforts, often share specific risk factors and steps for avoiding risk, that is, in a verbatim format. Research has shown that caregivers' behavior may be more likely to change when presented with messages based on their general understanding of risk, that is, gist-based format. This research examines caregivers' responses as related to verbatim- and gist-based safe sleep information. Methods: Five hundred forty-one caregivers of infants were shown 12 images depicting infants in safe or unsafe sleep spaces. Images varied across three commercially available spaces, infant race, and presence/absence of one policy-based risk factor. Results: Differences in caregivers' discernment of safe and unsafe sleep images paralleled reported differences in knowledge of safe sleep recommendations. Discernment of safe/unsafe images was greater for White than Black caregivers, as well as for females in comparison with male caregivers. Gist-based considerations, such as familiarity with the sleeper depicted or infant race, were also associated with caregivers' discernment of safe/unsafe images. Implications for practice: Attending to both gist- and verbatim-based knowledge regarding safe infant sleep campaign information may help to effectively facilitate caregivers' ability to always create safe sleep spaces for their infants.

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What features of images affect parents’ appraisal of safety messages? Examining images from theA Million Messagesprogramme in Canada

Abstract: Depicting negative consequences and showing negative emotions is important to maximise the effectiveness of images in communicating danger and evoking attention and concern when targeting parents with child-safety messaging.

Cited by 8 publications

References 20 publications

This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia

This Much Water: a qualitative study using behavioural theory to develop a community service video to prevent child drowning in Western Australia

Understanding Barriers for Communicating Injury Prevention Messages and Strategies Moving Forward: Perspectives from Community Stakeholders

Crafting effective messages to enhance safe infant sleep

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