What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products.

Abstract

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Untitled

“…However also an increasing scepticism towards the claims of eco-labels can be observed (Georgakarakou et al, 2020). The commercial benefits of environmental labelling for both buyers and suppliers has given rise to a multitude of environmental claims, labelling schemes and initiatives (ISO, 2019).…”