What factors influence grassroots knowledge supplier performance in online knowledge platforms? Evidence from a paid Q&amp;A service

Zeng, Qingfeng; Zhuang, Wei; Guo, Qin; Fan, Weiguo

doi:10.1007/s12525-022-00588-2

Cited by 8 publications

(3 citation statements)

References 84 publications

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“…Based on 12,419 answers from 440 suppliers, the present research analyzes factors such as reputation, experience, authentication and usefulness to determine user payment behavior. The study reveals that content contributions as well as user interactions are more important than expert status and suggests that platform providers should encourage users to contribute to high-quality content and support performant suppliers with more exposures (Zeng et al, 2022).…”

Section: General Research Articlesmentioning

confidence: 97%

Electronic Markets on AI and standardization

Alt

2022

Electron Markets

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Section: General Research Articlesmentioning

confidence: 97%

Electronic Markets on AI and standardization

Alt

2022

Electron Markets

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“…Third, the evaluation dimension means that consumers evaluate the quality and reliability of health-related information presented in mobile health livestreaming, which can be assessed through metrics such as consumer feedback, ratings, and reviews [42]. Fourth, the purchase dimension measures the degree to which mobile health livestreaming consumers purchase health-related products or services [43,44]. Thus, by exploring engagement, we aimed to capture a broader range of consumer behaviors and attitudes, including their level of satisfaction with the platform, their intention to continue using the platform, and their likelihood to recommend the platform to others.…”

Section: Mobile Health Livestreaming Engagementmentioning

confidence: 99%

How Mobile Health Livingstreaming Engages the Consumer-Insights from a Dual-Process Model

Wang

et al. 2023

Sustainability

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Mobile health livestreaming has rapidly grown and become a popular platform for consumers to receive sustainable health consultation services. However, the factors influencing consumer engagement in this context still need clarification. To address this gap, we propose a framework based on dual-process theory, which suggests that cognitive mechanism and affective mechanism are two pathways that can cultivate consumer engagement in mobile health livestreaming. Using data from 499 Chinese consumers and the partial least squares structural equation modeling (PLS-SEM) approach, we empirically corroborated our framework. The results show that perceived intelligence significantly predicts consumer engagement, while concentration is positively associated with consumer engagement. Our results also indicate that concentration moderates the relationship between perceived intelligence and consumer engagement. In addition, mobile health livestreaming features can activate the two mechanisms. Perceived synchronicity and perceived vicariousness have a significant influence on perceived intelligence, while arousal and affinity are positively associated with concentration. This study carries considerable implications for the industry in support of promotional policies to engage consumers in mobile health livestreaming.

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“…They function as third-party platforms for knowledge producers and consumers to provide and access knowledge products (Huo & Li, 2022). They establish sound rules for trading knowledge products and services by monitoring and regulating the knowledge economy market (Zeng et al, 2022). To address these challenges, previous studies have examined various factors that influence consumers' purchase decisions of knowledge payment products.…”

Section: Introductionmentioning

confidence: 99%

Dynamic pricing strategies for multi‐type knowledge payment products: A system dynamics approach

Guo,

Bian,

et al. 2023

Manage Decis Econ

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With the emergence of knowledge economy, knowledge payment has become an essential means of knowledge circulation. This study employs a system dynamics approach and integrates signal theory and customer value perception to investigate the dynamic pricing strategies for various knowledge payment products from the perspective of knowledge producers. First, this study analyzes the categories of knowledge payment products and proposes a theoretical research framework for designing dynamic pricing strategies for different products categories. Second, this study identifies the key factors that impact the profitability of knowledge payment platforms and construct a system dynamics model of product pricing strategies for knowledge payment platforms; next, three typical knowledge payment products on Zhihu Live are chosen as research objects, and system dynamics equations are constructed to simulate the profitability changes of different types of products in different periods. Finally, the results of simulation and sensitivity analysis are combined to select dynamic pricing strategies for different products types. This study offers an innovative exploration of multi‐stage pricing strategies for different types of knowledge payment products, which fills the gap in existing research and provides more scientific suggestions for knowledge producers and consumers in terms of knowledge transactions.

show abstract

What factors influence grassroots knowledge supplier performance in online knowledge platforms? Evidence from a paid Q&A service

Cited by 8 publications

References 84 publications

Electronic Markets on AI and standardization

Electronic Markets on AI and standardization

How Mobile Health Livingstreaming Engages the Consumer-Insights from a Dual-Process Model

Dynamic pricing strategies for multi‐type knowledge payment products: A system dynamics approach

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