What Factors Affect Commuters’ Utility of Choosing Mobility as a Service? An Empirical Evidence from Seoul

Kim, Sujae; Choo, Sangho; Choi, Sungtaek; Lee, Hyangsook

doi:10.3390/su13169324

Cited by 10 publications

(3 citation statements)

References 21 publications

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“…Furthermore, the willingness to pay was much lower compared to the current daily limit (according to a subsequent case study located in Australia [30]), suggesting a careful segmentation of the market and the need for cross-subsidy strategies. Kim et al [31], who investigated the potential of the MaaS package in Seoul using a web-based interview, followed a similar approach and design. In their study, the binary choice task between the current travel pattern and a proposed mobility package was repeated five times.…”

Section: Sp Studies On Maas Bundlingmentioning

confidence: 99%

MaaS Bundling and Acceptance in the Pandemic Era: Evidence from Padua, Italy

Baldassa

Ceccato

Orsini

et al. 2022

Journal of Advanced Transportation

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Given the benefits both individuals and collectivity have achieved over the past few years thanks to Mobility-as-Service (MaaS) systems, various studies were conducted to predict the level of acceptance of MaaS bundles from different territorial scales and in different countries. Results obtained are in some cases contradictory. Literature is lacking in the study of small-to-medium-sized urban contexts and in the effects of the ongoing COVID-19 pandemic. This paper aims to understand (1) what factors influence respondents’ preferences between their usual transportation means and a possible MaaS alternative and (2) what leads a user to prefer one MaaS bundle to another. A logistic regression and a mixed logit model were developed to reach the two aims, respectively. These models were calibrated using questionnaires administered to employees of the Municipality of Padua, a medium-sized city in Italy. Aspects concerning the perception of health safety in relation to the COVID-19 pandemic were included in the analyses. In 37% of the cases, users stated they would be willing to adopt at least one of the proposed MaaS bundles. The results suggest that MaaS solutions can be a useful tool for managing mobility even in medium-sized cities, provided users’ biosecurity concerns are addressed by appropriate countermeasures.

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Section: Sp Studies On Maas Bundlingmentioning

confidence: 99%

MaaS Bundling and Acceptance in the Pandemic Era: Evidence from Padua, Italy

Baldassa

Ceccato

Orsini

et al. 2022

Journal of Advanced Transportation

View full text Add to dashboard Cite

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“…They include variables related to (1) travel habits of respondents, such as frequency of use of travel modes, and their characteristics, such as income, and (2) attributes of the composition of the MaaS package, i.e., the presence of specific mobility options with defined characteristics, such as unlimited bike sharing. The latter were obtained from the first SP part, where an MaaS bundle was selected among those presented [29,30].…”

Section: Model For Maas Adoption Forecastingmentioning

confidence: 99%

MaaS Adoption and Sustainability for Systematic Trips: Estimation of Environmental Impacts in a Medium-Sized City

et al. 2023

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Mobility as a Service (MaaS) is often seen as a promising solution to address societal and environmental challenges. Despite the importance of quantifying its potential benefits, few previous works have focused on the impacts on the environment, and all of them considered large cities. This study aims to forecast the diffusion of MaaS in a medium-sized city and quantify the consequent reduction in pollutant emissions for commuting trips. Answers from a mobility survey administered to employees of the Municipality of Padua (Italy) were used to calibrate a model predicting MaaS adoption, which was applied to real working trips to estimate daily vehicle emissions savings in future scenarios with different MaaS bundles. The results indicated that the opportunity to have multimodal mobility options providing door-to-door travel is a fundamental element to ensure wide MaaS diffusion. Furthermore, public transport was confirmed to be the backbone of such a system. Compared to the current scenario, we observed up to a 41% reduction in pollutant emissions. The analysis pointed out that MaaS adoption is highly dependent on the characteristics of the proposed bundles, thus highlighting the importance of a proper design of the service and ex ante evaluation of emission savings.

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“…On average, the walking distance between all households and the hub is approximately 160 feet. As the crucial role of the proximity between households and mobility hubs in promoting higher usage of the given mobility service [148], this output achieves a balanced performance in both access and equality.…”

Section: Block Scale Design Interpretationmentioning

confidence: 99%

Optimizing Sustainable Suburban Expansion with Autonomous Mobility through a Parametric Design Framework

Zhu,

Susskind,

Giampieri

et al. 2023

Land

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Today, suburban areas are home to an ever-increasing majority of the global population. Models indicate that the next generation of US metropolitan growth will rapidly continue outside of urban cores, where car-based development patterns have served as the dominant paradigm for more than a century. With the emergence of autonomous mobility technologies and services, the suburbs of the future offer key opportunities to tackle pressing environmental challenges, such as significant GHG emissions from private vehicle trips, underutilized and fragmented landscape spaces, and a high proportion of impervious surfaces. To leverage this opportunity, our research team employed a novel scenario-based parametric modeling framework to generate and optimize suburban land use patterns and block configurations that leverage autonomous mobility to optimize environmental performance and accessibility metrics. The framework performed through our project, NOGAS (Next Optimized Generation of Autonomous Suburbs), consists of five key parametric modules and a heuristic design process covering various planning and design decision-making stages including scenario generation, analysis, optimization, and visualization. It is the first of its kind tailored for suburban settings with emerging mobility systems, which, more importantly, prioritizes landscape performance and accessibility over the traditional automobile-centric approach in suburban development. One of the most significant findings from this research is that substantial enhancements to a neighborhood’s environmental performance and overall accessibility can be achieved by modifying existing suburban land use patterns and individual block configurations, without the necessity of increasing density. The results of the framework further suggest that a strategic atomized land use scheme, combined with an innovative clustered block typology, is favored for the anticipated widespread adoption of autonomous mobility systems and improved environmental performance. The innovative methods and findings introduced in this research illuminate an alternative approach to sustainable suburban development, offering valuable insights for city planners and developers to shape future suburban master plans, zoning regulations, and design guidelines.

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What Factors Affect Commuters’ Utility of Choosing Mobility as a Service? An Empirical Evidence from Seoul

Cited by 10 publications

References 21 publications

MaaS Bundling and Acceptance in the Pandemic Era: Evidence from Padua, Italy

MaaS Bundling and Acceptance in the Pandemic Era: Evidence from Padua, Italy

MaaS Adoption and Sustainability for Systematic Trips: Estimation of Environmental Impacts in a Medium-Sized City

Optimizing Sustainable Suburban Expansion with Autonomous Mobility through a Parametric Design Framework

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