What encourages people to carpool? An evaluation of factors with meta-analysis

Neoh, Jun Guan; Chipulu, Maxwell; Marshall, Alasdair

doi:10.1007/s11116-015-9661-7

Cited by 139 publications

(131 citation statements)

References 80 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…First, this evidence suggests that recruitment efforts targeted to residences and employers may be overemphasized. Rather than refuting previous research supporting these tactics (Neoh et al 2015;Riggs 2015), this study provides evidence that paid media advertisements, organic media coverage, face-to-face events, and driver-oriented messages are all moderately related to enrollment in the carpool pilot program. Analysis of the registration and trip-making activity on the same day shows that the pilot implementation did not create systemic barriers to participation, yet qualitative responses show at least isolated examples of dissatisfaction with the system.…”

Section: Marketing Matterscontrasting

confidence: 70%

Co-producing Mobility: Lessons from Ridesharing for a More Just and Sustainable Autonomous Future

Griffin¹

2019

Preprint

View full text Add to dashboard Cite

Big changes in technology create big opportunities for sustainability. Decreasing the number of cars on the road through carpooling can mitigate many problems related to transportation, including traffic congestion, emissions, and safety. Mobile information and communication technologies (ICTs) provide communicative and financial capabilities, termed affordances; to make carpooling much more convenient. However, research has yet to distinguish the role of affordances in reaching a critical mass of drivers. This chapter showcases empirical results from an in-depth study of a carpooling app, coupled with an innovative policy pilot to provide toll road discounts for carpool trips registered with the program. Results from the pilot countered with a for-profit model suggest drivers require sufficient reimbursement for travel costs and coordination time, to reach a critical mass needed to support a competitive travel option. However, recruitment tactics such as paid and organic media coverage, face-to-face events and incentives, and driver-focused outreach support growth of the carpool system registration, and use. Additional studies are needed to evaluate different combinations of ridesharing affordances and transportation policies to determine whether communities can realize the benefits of a critical mass of ICT-supported carpooling.

show abstract

Section: Marketing Matterscontrasting

confidence: 70%

Co-producing Mobility: Lessons from Ridesharing for a More Just and Sustainable Autonomous Future

Griffin¹

2019

Preprint

View full text Add to dashboard Cite

show abstract

“…Indeed, it is important to consider that the current identity‐based account should be robust to demographic variations and reflect them only insofar as specific identities may be differentially important for different groups of people. For instance, where one lives tends to influence the willingness to share or pool a car with others (e.g, Neoh, Chipulu, & Marshall, 2017) and the distance to work may affect possible rides of a certain length. Further, Neoh et al (2017) showed in their meta‐analysis that women are in general more likely to carpool than men, although in the past it was suggested that women are less likely to form nonhousehold carpools than men due perhaps to household commitments that do not correspond to the inflexibility of carpooling (Ferguson, 1995).…”

Section: Introductionmentioning

confidence: 99%

“…For instance, where one lives tends to influence the willingness to share or pool a car with others (e.g, Neoh, Chipulu, & Marshall, 2017) and the distance to work may affect possible rides of a certain length. Further, Neoh et al (2017) showed in their meta‐analysis that women are in general more likely to carpool than men, although in the past it was suggested that women are less likely to form nonhousehold carpools than men due perhaps to household commitments that do not correspond to the inflexibility of carpooling (Ferguson, 1995). The current research builds on the prediction that the effect of an environmentalist identity holds even after controlling for such demographic factors.…”

Section: Introductionmentioning

confidence: 99%

Take me on a ride: The role of environmentalist identity for carpooling

Hartl

Kamleitner

Holub

2020

Psychology and Marketing

View full text Add to dashboard Cite

Sharing does not need to involve corporate providers but can also happen on a peerto-peer (P2P) basis. P2P sharing platforms who match private providers and users are thus dealing with two different customer segments. An example of this is carpooling, the sharing of a car journey. Recent years have seen considerable research on why people use sharing services. In contrast, there is little knowledge of why people may offer a good for sharing purposes. Drawing on identity theory, this paper suggests that users and providers of carpooling need to be addressed differently. A pilot study and two studies, including both actual car owners and nonowners confirm that the extent to which one identifies as an environmentalist predicts car owners' willingness to offer carpooling, but does not affect nonowners' willingness to use carpooling services.These findings remain robust when controlling for various potential confounds. Furthermore, Study 2 suggests that an environmentalist identity plays an important role for car owners' actual decision to offer a ride via an online platform. These results suggest that marketers of P2P platforms need to pursue different strategies when addressing potential users and providers on the same platform. K E Y W O R D Scarpooling, environmentalist, identity, peer-to-peer platform, sharing economy

show abstract

“…There are economic, social, and hedonic motivations for individuals to participate as consumers in the sharing economy (Bardhi & Eckhardt, 2012;Botsman & Rogers, 2010;Bucher, Fieseler, & Lutz, 2016;Möhlmann, 2015;Neoh, Chipulu, & Marshall, 2015). In our research, we were interested in consumers' quests for authentic experiences as both a new motivational aspect and as a combination of hedonic and social motives.…”

Section: Introductionmentioning

confidence: 99%

Authenticity and the Sharing Economy

Bucher

Fieseler

Fleck

et al. 2018

AMD

View full text Add to dashboard Cite

Acknowledgements: The authors would like to thank Stephanie Gygax, Alia Mannai, Peter Mangold and Annette Toumas for their help with the collection of the qualitative data and initial analyses. We would also like to express our gratitude to the two anonymous reviewers and the editors for their helpful feedback. AbstractBased on a qualitative interview-study as well as on a quantitative survey among users of the room sharing platform Airbnb, we show that situational closeness between sharing economy consumers and providers may prompt instances of interpersonal contamination which in turn negatively impact reviewer behaviour and intention to engage in room sharing in the future. However, we also show that authenticity plays a significant alleviating role in shaping such closeness perceptions. Users whose sense of authenticity is evoked in their sharing experiences are significantly less bothered by negative instances of interpersonal closeness and are thus more liable to use sharing services. Our results point to the integral nature of both authenticity and the invocation of notions of authenticity for sharing business models who are reliant, by their very nature, on alleviating the imperfections of amateur production.

show abstract

What encourages people to carpool? An evaluation of factors with meta-analysis

Cited by 139 publications

References 80 publications

Co-producing Mobility: Lessons from Ridesharing for a More Just and Sustainable Autonomous Future

Co-producing Mobility: Lessons from Ridesharing for a More Just and Sustainable Autonomous Future

Take me on a ride: The role of environmentalist identity for carpooling

Authenticity and the Sharing Economy

Contact Info

Product

Resources

About