What drives product involvement and satisfaction with OFDs amid COVID-19?

Das, Manoj; Ramalingam, Mahesh

doi:10.1016/j.jretconser.2022.103063

Cited by 18 publications

(6 citation statements)

References 111 publications

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“…We revealed a full mediation effect, confirming that consumer elasticity and attitude are strong mediators for predicting consumer satisfaction. In [33], the findings show that product engagement and consumer resilience are critical for outbound applications and building positive customer attitudes, which significantly contribute to increased satisfaction and purchase intent. The authors of [29] showed that aesthetic appeal is associated with pleasure and arousal.…”

Section: Literature Reviewmentioning

confidence: 96%

A Study of Chinese Consumers’ Consistent Use of Mobile Food Ordering Apps

Wang

Zhang

et al. 2022

Sustainability

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Mobile Food Ordering Apps (MFOAs) programs have changed the way consumers order and consume food. Mobile Food Ordering Apps (MFOAs) are widely recognized in the restaurant industry as an innovative method of serving customers; however, there are important questions about the impact of implementing MFOAs on customers’ willingness to reuse such applications, and several studies have examined the results of using MFOAs from a customer perspective. The main objective of this study was to identify and empirically test the main factors that predict Chinese users’ attitudes toward MFOAs, the satisfaction and re-use of such applications, and the moderating role of habits. This study proposes an integrated model based on the Technology Acceptance Model (TAM) and the Expectation Confirmation Theory (ECT), combined with the features of MFOA-added variables such as online reviews, price value and trust. A total of 212 valid questionnaires were obtained and collected from a sample of Chinese customers using MFOAs. This study uses SPSS 26.0 and smartPLS version 3.0 for a path analysis and empirical testing of the research model. There are 13 hypotheses, 6 of which are valid. H2(PE → SAT), H3(OR → SAT), H5(EOU → ATT), H6(PV → ATT), H7(TR → ATT), and H9(SAT → CI) are valid. However, H1(CON →SAT), H4(USF → ATT), H8(TR → CI), H10(ATT → CI) are not valid, and HAB does not play a moderating role between CI and SAT, CI and ATT, and CI and TR. Based on the research results, theoretical contributions and practical implications can be provided for scholars and practitioners in MFOA-related fields.

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Section: Literature Reviewmentioning

confidence: 96%

A Study of Chinese Consumers’ Consistent Use of Mobile Food Ordering Apps

Wang

Zhang

et al. 2022

Sustainability

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“…Existing relevant research shows that ODFD catering stores are less dependent on traditional locations, prompting the urban commercial spatial structure to become decentralized [7,18,19]. Since the penetration of ODFD into urban commerce is spatially heterogeneous, previous research has mainly focused on how ODFD affects the distribution of the catering industry in macro-cities as well as residents' eating habits, changes in the logistical environment, and changes in shopping methods [20][21][22][23]. Little is known about how urban spaces are affected by ODFD, especially CBDs, where commercial density is extremely high and takeaway services are extremely frequent.…”

Section: Introductionmentioning

confidence: 99%

How Information and Communications Technology Affects the Micro-Location Choices of Stores on On-Demand Food Delivery Platforms: Evidence from Xinjiekou’s Central Business District in Nanjing

Hu,

Zhang,

Shi

et al. 2024

IJGI

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The digitization of consumption, led by information and communications technology (ICT), has reshaped the urban commercial spatial structure (UCSS) of restaurants and retailers. However, the impacts of ICT on UCSS and location selection remain unclear. In this study, based on on-demand food delivery data and real-time traffic data, we used two types of machine learning algorithms, random forest regression (RFR) and the density-based spatial clustering of applications with noise (DBSCAN), to study the spatial distribution patterns, driving factors, and new geographical location phenomena of ‘brick-and-click’ (B&C) stores in Xinjiekou’s central business district (CBD) in Nanjing, China. The results show that the UCSS in the CBD is being decentralized, but the degree of influence is related to the business type. Additionally, the scale of demand and the distance from core commercial nodes greatly affect the scales of B&C stores. Moreover, the agglomeration of high-sales B&C stores seems to indicate a micro-location advantage, characterized by the concentration of delivery riders, which is usually located in the commercial hinterland with dense traffic. This makes stores situated in traditionally advantageous locations more attractive for online sales. Thus, ICT enhances the Matthew effect in business competition. These findings deepen our understanding of urban digital planning management and business systems.

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“…Immersive technologies such as VR are currently used in different marketing fields (Wedel et al, 2020) and are increasingly playing an important role in contemporary business environments, facilitating customers' evaluation of brands (Xi and Hamari, 2021), enhancing this new way of shopping experience for users (Farah et al, 2019), while at the same time, consumers in the post-epidemic era are increasingly demanding interactivity from online shopping platforms (Kim, 2022). Normally, consumers must browse a large amount of product information before shopping (Das and Ramalingam, 2022). Consumers enjoy finding the best alternatives by exploring and comparing products through various information channels (Ewerhard et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…, 2019), while at the same time, consumers in the post-epidemic era are increasingly demanding interactivity from online shopping platforms (Kim, 2022). Normally, consumers must browse a large amount of product information before shopping (Das and Ramalingam, 2022). Consumers enjoy finding the best alternatives by exploring and comparing products through various information channels (Ewerhard et al.…”

Section: Introductionmentioning

confidence: 99%

Exploring the effects of virtual annotation background display mode and transparency through a 360-degree panorama approach to online shopping

Zhai,

Lin,

2023

APJML

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PurposeWith the rapid development of technology, 360° panorama on mobile as a very convenient way to present virtual reality has brought a new shopping experience to consumers. Usually, consumers get product information through virtual annotations in 360° panorama and then make a series of shopping behaviors. The visual design of virtual annotation significantly influences users' online visual search for product information. This study aims to investigate the influence of the visual design of virtual annotation on consumers' shopping experience in the online shopping interface of 360° panorama.Design/methodology/approachA 2 × 3 between-subject design was planned to help explore whether different display model of annotation (i.e. negative polarity and positive polarity) and different background transparency of annotation (i.e. 0% transparency, 25% transparency and 50% transparency) may affect users' task performance and their subjective evaluations.Findings(1) Virtual annotations with different background transparency affect user performance, and transparency has better visual search performance. (2) Virtual annotation background display mode may affect the user operation performance; the positive polarity of the virtual annotation is more convenient for the users' visual searching for product information. (3) When the annotation background transparency is opaque or semi-transparent, the negative polarity display is more favorable to the users' visual search. However, this situation is reversed when the annotation background transparency is 25%. (4) Participants preferred the presentation of positive polarity virtual annotations. (5) Regarding the degree of willingness to use and ease of understanding, participants preferred the negative polarity display for 0% background transparency or 50% background transparency. However, the opposite result was obtained for 25% background transparency.Originality/valueThe findings generated from the research can be a good reference for the development of virtual annotation visual design for mobile shopping applications.HighlightsVirtual annotation background transparency and background display mode are two essential attributes of 360° panoramas.This study examined how virtual annotation background transparency and background display mode influence user performance and experience.It is recommended to use a translucent or opaque annotation background with a negative polarity display.Virtual annotation presentation with 25% background transparency facilitates consumer searching and comparison of product information.Users prefer a positive polarity annotation display.

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What drives product involvement and satisfaction with OFDs amid COVID-19?

Cited by 18 publications

References 111 publications

A Study of Chinese Consumers’ Consistent Use of Mobile Food Ordering Apps

A Study of Chinese Consumers’ Consistent Use of Mobile Food Ordering Apps

How Information and Communications Technology Affects the Micro-Location Choices of Stores on On-Demand Food Delivery Platforms: Evidence from Xinjiekou’s Central Business District in Nanjing

Exploring the effects of virtual annotation background display mode and transparency through a 360-degree panorama approach to online shopping

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