2019
DOI: 10.1111/1911-3846.12521
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What Drives Investor Response to CSR Performance Reports?

Abstract: Recent research finds that investors' assessments of a stock's fundamental value are influenced by corporate social responsibility (CSR) performance through the affect‐as‐information heuristic. We extend prior research by examining two boundary conditions for the use of this heuristic: (i) whether the CSR performance relates to activities that are integrated in a firm's core business practices (material CSR issues) or not (immaterial CSR issues), and (ii) whether the CSR performance is positive or negative. Em… Show more

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Cited by 57 publications
(92 citation statements)
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References 49 publications
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“… 69 Broadly consistent with the archival evidence based on the SASB definition of materiality, Guiral et al ( 2020 ) conduct an experiment and find that investors who explicitly consider CSR performance are able to price material CSR disclosures. Mispricing only occurs for immaterial CSR disclosures when subjects (i.e., MBA students taking the role of investors) are not prompted to explicitly assess CSR issues.…”
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confidence: 80%
“… 69 Broadly consistent with the archival evidence based on the SASB definition of materiality, Guiral et al ( 2020 ) conduct an experiment and find that investors who explicitly consider CSR performance are able to price material CSR disclosures. Mispricing only occurs for immaterial CSR disclosures when subjects (i.e., MBA students taking the role of investors) are not prompted to explicitly assess CSR issues.…”
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confidence: 80%
“…Empirical studies also support these theories. Researchers find that CSR initiatives help to create shareholder value (Guiral et al , 2020); enhance reputational capital (Elfenbein et al , 2012); and earn positive responses from customers (Green and Peloza, 2011), employees (Edmans, 2012), investors (Chen and Gavious, 2015) and security analysts (Ioannou and Serafeim, 2015). These studies show that firms voluntarily engage in CSR to distinguish themselves from their competitors and build a competitive advantage.…”
Section: Prior Literature and Hypotheses Developmentmentioning
confidence: 99%
“…Recent studies indicate that research on CSR disclosure should also consider the extent to which a firm's CSR disclosure is aligned with its CSR performance (Cheng et al, 2015;De Villiers et al, 2019;Guiral et al, 2019). Firms with aligned CSR disclosure disclose more (less) CSR information if they have better (worse) CSR performance.…”
Section: Sample Splitsmentioning
confidence: 99%