Abstract:Purpose: The aim of this study is to investigate factors that influence investment in mutual funds by individual investors in a developing economy. Drawing insights from the theory of planned behaviour, the study identified and tested the effect of awareness, attitude, financial literacy and preference for other competing investments on intention to invest in mutual funds by individual investors.
Design/Methodology/Approach: Data was collected from 280 respondents in Zambia. Data was analysed using corre… Show more
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