What drives green persistence intentions?

Wu, Hung‐Che; Cheng, Ching‐Chan

doi:10.1108/apjml-01-2018-0013

Cited by 32 publications

(29 citation statements)

References 140 publications

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“…and Ai, C.H., 2018). Four items from the studies of Kao et al (2008), Wu (2017), Wu and Cheng (2019) and Wu and Li (2017) were developed to assess experiential satisfaction. Last, following the studies of Wu and Ai (2016) and Wu and Cheng (2018a), three questions were developed to assess experiential loyalty.…”

Section: Methodsmentioning

confidence: 99%

What drives experiential loyalty towards the banks? The case of Islamic banks in Indonesia

Cheng²,

Hussein

2019

IJBM

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Purpose The purpose of this paper is to explore the structural relationship between experiential loyalty and its seven drivers – interaction quality, physical environment quality, outcome quality, affective quality, experiential quality, experiential trust and experiential satisfaction in the context of Islamic banks. Design/methodology/approach The data used in this study were based on a convenience sample of 474 respondents from Jakarta, Bogor and Depok in Indonesia. Findings Interaction quality, physical environment quality and outcome quality positively influence experiential quality, which in turn, leads to experiential trust. Also, experiential trust has a positive influence on experiential satisfaction. Both experiential trust and experiential satisfaction are determinants of experiential loyalty. Practical implications The results will assist Islamic bank management in developing and implementing market-orientated service strategies to increase interaction quality, physical environment quality, outcome quality, affective quality experiential quality, experiential trust and experiential satisfaction in order to increase experiential loyalty. Originality/value This paper provides data that result in a better understanding of the relationships among interaction quality, physical environment quality, outcome quality, affective quality, experiential quality, experiential trust, experiential satisfaction and experiential loyalty in the context of Islamic banks.

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Section: Methodsmentioning

confidence: 99%

What drives experiential loyalty towards the banks? The case of Islamic banks in Indonesia

Cheng²,

Hussein

2019

IJBM

Self Cite

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“…Meanwhile, consumer preference for green products has become the driving force to encourage more companies to improve their environmental performance in the marketplace (Liu et al , 2012; Kumar, 2017). Therefore, it is of great importance to advance knowledge about the factors that shape consumer intentions for green consumption (Nguyen et al , 2017; Yen et al , 2017; Wu and Cheng, 2019).…”

Section: Introductionmentioning

confidence: 99%

Moral norm is the key

Liu

2020

APJML

169

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PurposeThis research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).Design/methodology/approachThe current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.FindingsThe findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.Originality/valueThis study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.

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“…Consumer marketing research is increasingly being framed around value co-creation in a retail context (Wu and Cheng, 2019). Central to the notion of value co-creation is that firms, customers and greater society benefit when integrating their resources and helping one another (Webster and Lusch, 2013).…”

Section: Introductionmentioning

confidence: 99%

Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model

Fullerton

Beer

2020

JCM

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Purpose This study aims to provide novel insight into cognitive and emotional factors contributing to green customer citizenship behaviours, as mediated by green attitudes in general and moderated by culture. Design/methodology/approach The investigation was guided by the “value attitude behaviour hierarchy” and green customer emotions, which served as a framework for understanding the mediating effect of attitude on the relationships between cognitive and emotional factors (green consumption values and emotional affinity towards nature) and customer citizenship advocacy and feedback behaviours. Data was obtained from respondents in the USA and South Korea. Multi-group confirmatory factor analysis, structural equation modelling, bootstrapping and Wald tests were performed to conclude on the model and verify the moderating effect of culture on the indirect effects established. Findings In both countries, green consumption values and emotional affinity towards nature positively influence green attitudes and stimulate feedback behaviour. Green attitudes only predict advocacy in the USA. Culture moderates the majority of the indirect effects examined. Research limitations/implications The model presents a novel approach to stimulate green advocacy and feedback behaviours and may aid firms in closing the “green gap” and co-create value with customers. Firms could profit from customers advocating the benefits of green purchasing to other customers and providing feedback on interventions required that will convince reluctant customers to make a purchase. Originality/value This study offers a multicultural perspective on the connection between a novel set of cognitive and emotional factors and green customer citizenship advocacy and feedback behaviours that may directly and indirectly influence green purchasing, value co-creation and closing of the “green gap”.

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What drives green persistence intentions?

Cited by 32 publications

References 140 publications

What drives experiential loyalty towards the banks? The case of Islamic banks in Indonesia

What drives experiential loyalty towards the banks? The case of Islamic banks in Indonesia

Moral norm is the key

Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model

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