“…Their differences explain behavioural motives and a content-related side of business. Researchers distinguish the following main personality traits that are necessary for implementation of small business projects: independence, a risk taker, the ability to take responsibility for performance, higher work capacity (Soininen, Puumalainen, Sjogren, & Syrja, 2015;Begley & Boyd, 1987). Small businesses are mostly not innovation-based, i.e., do not lead to structural qualitative economic changes, but serve as a basis for economic stability and growth (Romanova, Korovin, & Kuzmin, 2017;Kowo, Adenuga, & Sabitu, 2019).…”