What drives employers’ favorability ratings on employer review platforms? The role of symbolic, personal, and emotional content
Christoph E. Höllig,
Andranik Tumasjan,
Filip Lievens
Abstract:Employer review platforms have changed the recruitment landscape by allowing current and former employees to post messages about an employer outside of direct company control. Therefore, they have emerged as an important form of third‐party employer branding. However, we know little about how such open‐ended comments relate to the key variable in employer reviews: employers’ favorability rating. Therefore, we start by situating this variable among other constructs in the employer branding space. Next, we build… Show more
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