What drives customers’ participation behaviour? Unveiling the drivers of affective satisfaction and its impacts in the restaurant industry
Gamal S.A. Khalifa,
Abdallah M. Elshaer,
Kashif Hussain
et al.
Abstract:PurposeThis paper aims to explore the factors influencing customers' attitudes and behaviours, specifically in terms of affective satisfaction, participation behaviour, and word-of-mouth, within the restaurant industry, with a focus on both tangible and intangible elements. Additionally, the study seeks to identify the dual mediating role of customer affective satisfaction in this relationship.Design/methodology/approachIn this exploratory study, SEM-VB was utilized to examine data from 312 valid respondents w… Show more
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