What drives brand love for natural products? The moderating role of household size

Kumar, Sushant; Dhir, Amandeep; Talwar, Shalini; Chakraborty, Debarun; Kaur, Puneet

doi:10.1016/j.jretconser.2020.102329

Cited by 153 publications

(125 citation statements)

References 55 publications

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“…Mehrabian and Russell (1974) developed the S-O-R framework, which states that an external stimuli (S) affects an organism (O) leading to a behavioral response (R). Kumar et al (2020) used S-O-R to explain moderators of consumer behaviors and found that the model is useful for explaining how external stimuli (S) can affect consumers' (O) affective and cognitive processes, thus, impacting consumer behaviors (R). Regarding the impact of COVID-19 on consumers' behaviors, COVID-19 news would serve as an external stimuli.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Furthermore, the growth of social media platforms has transformed the dynamics of the electronic marketplace by creating social networks of consumers, opinion leaders, and field experts. Kumar et al (2020) illustrated the importance of social media marketing when they found that integrated marketing promotional messages can be effective at influencing consumers' perceptions about product image and lead to consumption behaviors.…”

Section: Social Media Marketingmentioning

confidence: 99%

“…Nevertheless, social media is increasingly being used to facilitate communications between businesses and consumers (Knowles et al (2020)). Kumar et al (2020) illustrated the importance of social media in marketing when they found that integrated marketing promotional messages can be effective at influencing consumer perceptions about product image and lead to consumption behaviors. The following literature review sections provide a brief discussion on how social media fits into the Consumer Decision-Making Model, which is illustrated in Figure 1.…”

Section: Social Media Marketingmentioning

confidence: 99%

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Social media marketing gains importance after Covid-19

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2021

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Section: Literature Reviewmentioning

confidence: 99%

Section: Social Media Marketingmentioning

confidence: 99%

Section: Social Media Marketingmentioning

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Social media marketing gains importance after Covid-19

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2021

Cogent Business & Management

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“…(Mehrabian & Russell, 1974) and the Consumer Decision-Making Model (Nicosia, 1982) were frameworks used in this investigation. The S-O-R Theory, which is based upon environmental psychology, provided an explanation for how external stimuli can change consumer behavior (Kumar et al, 2020;Xu et al, 2014). More specifically, S-O-R Theory states that an external stimulus (S) affects an organism (O), which thusly leads to a behavioral response (R) for the organism (Mehrabian & Russell, 1974).…”

Section: Introductionmentioning

confidence: 99%

Pandemic effects on social media marketing behaviors in India

Mason

Brown

Mason

et al. 2021

Cogent Business & Management

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This research examined the effects of the COVID-19 pandemic on social media marketing in India. There is little research on the impact of a pandemic on consumer behaviors. To address this gap, this exploratory study surveyed Indian consumers' social media behaviors. Observations from 313 Indian consumers were collected to compare how their social media behaviors for consumer decisionmaking have changed since the COVID-19 pandemic started. A Wilcoxon signedrank test was used to test mean differences in social media behaviors prior to and after the COVID-19 pandemic began. The findings demonstrated increased usage of social media as a tool for consumer decision-making. With the global reach of the COVID-19 pandemic, the implications of a growing prominence of social media in consumer-decision making are likely relevant to most nations. Recommendations for the use of social media as a marketing tool are provided.

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“…Natural products, including cosmetics preparations, are becoming more and more popular, and their health benefits are widely recognized [ 1 ]. Nowadays, with sustainability becoming an important issue, consumers more often are looking for natural, ecological products.…”

Section: Introductionmentioning

confidence: 99%

The Quality of Emulsions with New Synthetized Lipids Stabilized by Xanthan Gum

et al. 2021

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The study investigated the quality of emulsions containing rabbit fat modified with vegetable oil. The modification of the fat and introducing it as a fatty base into the emulsion was dictated by consumer preferences. Emulsion systems containing various fatty bases and viscosity modifier contents were evaluated in the terms of their stability (by means of Turbiscan test), texture properties, color, and viscosity. Moreover, the emulsions were assessed by a sensory panel in the context of the intensity of the following parameters: color, fragrance, consistency, greasiness, and hydration. The same characteristics were also subject to consumer evaluation. The results of the sensory assessment showed the sensory panel attributed higher scores to consistency and skin hydration to the emulsions formed with modified fats; these systems were more appreciated by consumers as well. The results confirmed a major role of sensory determinations in the development of new emulsion products. They also provide knowledge on modifications to product characteristics that would lead to the best possible quality and consumer acceptance. This research has also reaffirmed that looking for new fats among waste fats is becoming a solution to finding new fatty bases for emulsions. The natural origin of these components, and thus their agreeability with the human body, appear noteworthy as well. Enrichment with unsaturated fatty acids is an added advantage of the enzymatic modification of rabbit fat with pumpkin seed oil and can be applied not only for food but also for skin applications.

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What drives brand love for natural products? The moderating role of household size

Cited by 153 publications

References 55 publications

Social media marketing gains importance after Covid-19

Social media marketing gains importance after Covid-19

Pandemic effects on social media marketing behaviors in India

The Quality of Emulsions with New Synthetized Lipids Stabilized by Xanthan Gum

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