What Does a Gamer Look Like? Video Games, Advertising, and Diversity

Chess, Stella; Evans, Nathaniel; Baines, Joyya Jadawn

doi:10.1177/1527476416643765

Cited by 32 publications

(23 citation statements)

References 22 publications

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“…This supports existing video game research that the gamer identity is associated exclusively to heterosexual masculinity. As the gamer identity, currently conceptualized by respondents and across gaming media (Chess, Evans, & Baines, ), is exclusively masculine, this suggests no allowances for feminine identity and by extension, any nonhetero identities (Evans & Janish, ). An example of heterosexist masculinity in video games is an incident where players of an online multiplayer video game responded negatively to the inclusion of playing as a gay male character (Condis, ).…”

Section: Discussionmentioning

confidence: 99%

Investigating sexual harassment in online video games: How personality and context factors are related to toxic sexual behaviors against fellow players

Tang

Reer

Quandt

2019

Aggressive Behavior

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Online video games are social spaces for players from around the world. They use this space to form communities, relationships, and identities. However, gaming communities are not always welcoming, and some are even perceived as being "toxic." A prevalent issue is online sexual harassment, which is keeping many women from participating in the gaming community. Research on the factors contributing to the problem is limited, though. The present study replicates and expands previous research, using a sample of 856 online gamers. The study supports earlier findings that found hostile sexism and social dominance orientation as predictors of sexual harassment perpetration in online video games. In addition, we expanded the previous research with additional predictors: machiavellianism, psychopathy, and gamer identification predicted higher sexual harassment perpetration. Our results have implications for the gaming community's role in curtailing sexual harassment and making itself a more inclusive community.

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Section: Discussionmentioning

confidence: 99%

Investigating sexual harassment in online video games: How personality and context factors are related to toxic sexual behaviors against fellow players

Tang

Reer

Quandt

2019

Aggressive Behavior

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“…In the 1980s and 1990s, video game technologies were primarily designed by and for male audiences (Fron et al, 2007). The lack of gender and ethnic diversity in the gaming industry meant that for a long time, White males have dominated the American-based video game industry (Fullerton et al, 2008) with the resultant effect that the content of video games often reflects this lack of diversity (Chess, Evans, & Baines, 2016). Females are underrepresented and objectified in games (Downs & Smiths, 2010; Ivory, 2006; Tompkins & Lynch, 2018), and female characters serve a supporting role in commercial games (Lynch et al, 2016; Williams et al, 2009) which reflects and may reinforce patriarchal conceptions of gender roles in society.…”

Section: Describing the Metalanguage For Digital Playmentioning

confidence: 99%

Using Video Games for Learning: Developing a Metalanguage for Digital Play

Toh

Lim

2020

Games and Culture

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With technological advancement, digital play is increasingly popular as digital games appeal to all ages but are particularly attractive to youths and children. It is useful to develop a deeper understanding of digital play and to explore ways in which caregivers can guide young people in their play to recognize and develop different types of learning. This article attempts to address these issues through proposing a metalanguage for digital play. The theoretical orientation adopted in this article is that of social semiotics and critical multiliteracies. Our focus is on harnessing the affordances of digital play for learning by systematizing them into a metalanguage based on social semiotic theory that models the meaning potential of semiotic resources into the representation, engagement, and organization functions. From the metalanguage, the pedagogical implications or a set of principles of using digital play for learning in the classroom context are discussed.

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“…Despite research demonstrating gamers do not fit the stereotype of players hiding behind avatars disengaged from the social world (Bergstrom et al 2016), the stereotype is nonetheless oft-perpetuated in some popular media (Chess et al 2017) and research (Williams et al 2008), and to some extent capitalized on by game marketers (Shaw 2013). This portraitand the extent that gamers themselves accept itmay shape how they think about games and about themselves as gamers (Bergstrom et al 2016;Kowert et al 2012;Paaßen, Morgenroth, and Stratemeyer 2017;Shaw 2011Shaw , 2013.…”

Section: Gamers and Identitymentioning

confidence: 99%

Gamers on Gaming: A Research Note Comparing Behaviors and Beliefs of Gamers, Video Game Players, and Non‐Players

Kort‐Butler

2020

Sociological Inquiry

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Research often conflates video game players and "gamers," defining gamers by time spent playing or by type of game played. Such operationalization may be a matter of convention or, more problematically, based on stereotypical beliefs about gamers. With a survey of nearly 900 young adults, this study compared self-identified gamers to other video game players and people who do not play video games. There were behavioral differences in terms of time played, but few attitudinal differences across the groups with regards perceptions of media violence. Non-players, compared to players and gamers, tended to hold more negative attitudes about video games and their effects. Non-players also tended to be more socially engaged and have more social support, but gamers were not socially isolated. Notably, hours played did not consistently correlate with beliefs and behaviors. Results demonstrate the importance of recognizing the theoretical, empirical, and practical distinctions among hours played, gamer stereotypes, and gamer identity.A wide swath of Americans play video games, on either dedicated consoles, PCs, or mobile devices (Nielsen 2018). As the rise of e-sports leagues suggests, video gaming itself has been embraced as popular entertainment (Hamari and Sj€ oblom 2017). Despite their wide integration into people's daily livessimilar to "old media" like televisionthere remains in news media, popular culture, and scholarship stereotypical assumptions that serve to other video game culture and the people who seem immersed in it: "gamers" (Chess, Evans, and Baines 2017; Shaw 2010). Research on gamers disputes the stereotypical portrayals (Williams, Yee, and Caplan 2008), yet gamers may have shared experiences surrounding game play, as well as a form of social capital among others in gaming communities (De Grove, Courtois, and Van Looy 2015;Howe et al. 2019).Research on self-identified gamers has typically drawn convenience samples from internet-based gaming sites (Williams et al. 2008) or from sources such as gaming conventions (Carras et al. 2018) and online forums (Kowert, Griffiths, and Oldmeadow 2012). This approach, while enlightening in terms of gamers and gaming subcultures, does not readily allow for comparisons to other groups, which both survey and behavioral researchers often seek to do.

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What Does a Gamer Look Like? Video Games, Advertising, and Diversity

Cited by 32 publications

References 22 publications

Investigating sexual harassment in online video games: How personality and context factors are related to toxic sexual behaviors against fellow players

Investigating sexual harassment in online video games: How personality and context factors are related to toxic sexual behaviors against fellow players

Using Video Games for Learning: Developing a Metalanguage for Digital Play

Gamers on Gaming: A Research Note Comparing Behaviors and Beliefs of Gamers, Video Game Players, and Non‐Players

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